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Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You
This is your ticket to make the digital revolution work for you. The digital age has changed everything we know about engaging this culture with the gospel message. And now media producer and consultant Phil Cooke has created the ultimate reference to help pastors and church leaders speak the language of this generation. Whether you lead a church of 20 or 20,000, this information will help take your ministry to the next level. The need to share our message never changes, but how we share it does, and this is the moment to embrace the digital world. It’s not about being famous. It’s about saying something that matters, and nothing matters more than the gospel. Maximize Your Influence • Branding and Positioning • Marketing, Communication, and Websites • Social Media, Video, Digital, and Streaming Media • Publishing, Television, and Fundraising • Handling a Crisis • Plus so much more! “If there ever was a manual for helping Christian leaders navigate the media . . . this is it!” — Ben Field, Head of Film and Television, Hillsong Church “In Maximize Your Influence, leaders will gain practical tips as well as high-level concepts on how to get results and feel comfortable engaging in digital conversations. Read this book and learn from one of the best voices in the field of digital media!” —Bobby Gruenewald, Pastor of Innovation at Life.Church and Founder of the YouVersion Bible App “If we embrace the attainable concepts presented in Maximize Your Influence, surely the world will see the glory of God—in creative, life-changing ways—as the message meets people exactly where they are!” —Dr. Rob Hoskins, President and CEO of OneHope “For over fifteen years, I have recommended Phil Cooke to anyone wanting to maximize their influence. In this book, you will see possibilities, both present and future, for you to accomplish your dreams, personally and professionally. Read and get a copy for all you lead.” —Sam Chand, Leadership Consultant and Author of Leadership Pain Phil Cooke has produced TV and film programming or lectured in nearly 100 countries around the world. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in The New York Times, the Los Angeles Times, and the Wall Street Journal. He has lectured at Yale, University of California at Berkeley, UCLA, and is currently a visiting professor at Oral Roberts University in Tulsa, Oklahoma. In addition to his blog at philcooke.com, he’s contributed to The Huffington Post, Fast Company, Forbes.com, Wired.com, and FoxNews.com. Phil is on advisory boards for The Salvation Army, the Hollywood Prayer Network, and Image Journal. He is a longtime member of the Academy of Television Arts and Sciences and The Producers Guild of America in Hollywood.
228 pages, Kindle Edition
Published August 28, 2020
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Displaying 1 - 4 of 4 reviews
March 23, 2026
If you are looking for a practical, "no-fluff" guide to navigating the modern media landscape, Phil Cooke’s Maximize Your Influence is an essential addition to your bookshelf. It serves as an excellent lay guide for anyone trying to get a message out in a noisy, digital-first world.
Cooke covers an impressive breadth of topics, including branding, reputation management, social media strategy, streaming, television, and PR. What makes this book stand out is that it doesn't just focus on the "how-to" of the technology, but on the "why" of the communication. It’s particularly valuable for non-profit teams and ministry leaders who often have a powerful story to tell but lack the technical roadmap to reach a wider audience.
The author brings immense experience to the table. As a media producer and consultant who has worked in over 60 countries, Cooke has seen it all—from producing projects for major studios like Walt Disney and DreamWorks to advising some of the largest Christian organizations and churches in the world. His background as the founder of Cooke Media Group and his PhD in the field give him a unique perspective that balances high-level strategy with the grit of real-world production.
One of the most helpful features of the book is the way it encapsulates the core lessons at the end of each chapter. These summaries make it easy to use the book as a reference guide that you can return to as you implement new strategies.
Whether you are a pastor, a non-profit director, or a creative professional, this is a timely and authoritative manual for making the digital revolution work for your mission. It’s a great resource that provides the clarity needed to turn visibility into true credibility.
Cooke covers an impressive breadth of topics, including branding, reputation management, social media strategy, streaming, television, and PR. What makes this book stand out is that it doesn't just focus on the "how-to" of the technology, but on the "why" of the communication. It’s particularly valuable for non-profit teams and ministry leaders who often have a powerful story to tell but lack the technical roadmap to reach a wider audience.
The author brings immense experience to the table. As a media producer and consultant who has worked in over 60 countries, Cooke has seen it all—from producing projects for major studios like Walt Disney and DreamWorks to advising some of the largest Christian organizations and churches in the world. His background as the founder of Cooke Media Group and his PhD in the field give him a unique perspective that balances high-level strategy with the grit of real-world production.
One of the most helpful features of the book is the way it encapsulates the core lessons at the end of each chapter. These summaries make it easy to use the book as a reference guide that you can return to as you implement new strategies.
Whether you are a pastor, a non-profit director, or a creative professional, this is a timely and authoritative manual for making the digital revolution work for your mission. It’s a great resource that provides the clarity needed to turn visibility into true credibility.
January 19, 2021
Must read for every church leadership team!
Not just dealing with the Covid crisis, this book points out the rationale and realities for having media capabilities in your church. Also deals with hard factors like social media criticisms and being prepared for crisis situations.
Not just dealing with the Covid crisis, this book points out the rationale and realities for having media capabilities in your church. Also deals with hard factors like social media criticisms and being prepared for crisis situations.
August 28, 2021
Helpful!
Phil is a brilliant thinker, and a much needed voice in the church world. This book is full of practical advice as well as some insightful questions for church leaders.
Phil is a brilliant thinker, and a much needed voice in the church world. This book is full of practical advice as well as some insightful questions for church leaders.
December 17, 2024
Praktisch boekje over media-sfeer.
Displaying 1 - 4 of 4 reviews