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The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool
What do you think my home is worth?That simple question has probably the single most effective call-to-action in real estate history. Every real estate transaction depends on accurate property valuations, and CMAs are the foundational tool for agents to create and present them. Do we really need a book about the Comparative Market Analysis (CMA)? Only if you want massive success in today’s dynamic real estate market. This playbook goes beyond presentations to show you why CMAs are the best tool you have to differentiate yourself, power up prospecting, build relationships, deliver value — and grow your business faster than you ever thought possible.This book packs nearly three decades of real estate experience from founder and industry provocateur Greg Robertson and some of real estate’s most successful coaches and mentors into a single playbook for real estate success in 2020 and beyond. From their humble beginnings as one-page presentation tools, modern CMAs can help you win listings, generate high-quality leads, power your blog and social channels, and stay connected with your sphere. The Art of CMA s packed with tips, checklists, scripts, and strategies that can help you move your business to the next level.
229 pages, Kindle Edition
Published August 3, 2020
20 people are currently reading
10 people want to read
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Displaying 1 - 3 of 3 reviews
April 10, 2022
This book will separate you from the pack
Small book and quick read packed with easy to follow examples on how to take your business to the next level. Some examples are so simple you’d wonder why you have not even thought of doing it. The authors did an amazing job introducing simple but effective tactics not many agents are using. I have already implemented some of them while reading through the book.
Small book and quick read packed with easy to follow examples on how to take your business to the next level. Some examples are so simple you’d wonder why you have not even thought of doing it. The authors did an amazing job introducing simple but effective tactics not many agents are using. I have already implemented some of them while reading through the book.
January 18, 2021
A must read for agents of any level!
Greg has compiled information absorbed over nearly 3 decades of working with real estate professionals and written a fantastic book. I highly recommend The Art of the CMA to any agent looking to grow their business and incorporate Greg’s sound advice.
Greg has compiled information absorbed over nearly 3 decades of working with real estate professionals and written a fantastic book. I highly recommend The Art of the CMA to any agent looking to grow their business and incorporate Greg’s sound advice.
November 19, 2022
Helpful
Feels good to get a lesson on how to use CMA directly from the creator of Cloud CMA. I think this book is going to be very useful for me.
Feels good to get a lesson on how to use CMA directly from the creator of Cloud CMA. I think this book is going to be very useful for me.
Displaying 1 - 3 of 3 reviews