CB

by Barry J Babin, Eric Harris

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris� CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

400 pages, Paperback

Published February 11, 2021

Reviews

[Sandy]

The content of this textbook is generally interesting. I have a problem with textbooks that have not been proofread well. A lot of editing errors.