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Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success
Practical, specific advice and strategies to help women develop an entrepreneurial mindset
Entrepreneurship has always skewed male―from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.”
In Launch Your Inner Entrepreneur , Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing―and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals.
You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts,
Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan―which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more―to help you put the Mindset Shifts into action, now.
Entrepreneurship has always skewed male―from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.”
In Launch Your Inner Entrepreneur , Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing―and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals.
You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts,
Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan―which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more―to help you put the Mindset Shifts into action, now.
- GenresBusiness
256 pages, Hardcover
Published February 24, 2021
4 people are currently reading
45 people want to read
About the author
Charlene Walters
2 books3 followersCharlene Walters, MBA, PhD, is an entrepreneurship coach, business and branding mentor, trainer and author of Launch Your Inner Entrepreneur. She serves as a mentor on Entrepreneur magazine’s “Ask an Expert” forum and through her own consulting business (Charlene Walters, MBA, PhD, LLC), is featured among other CEOs, Influencers and Celebrities on the BAM Network and was recently selected as one of 150 Marketers to Follow by Rubicly.
Charlene also developed a digital entrepreneurship MBA program and is an entrepreneur who enjoys combining her knowledge and love of marketing and business strategy with her passion for innovation and desire to help others succeed. Her biggest fulfillment comes from working one-on-one with businesses and individuals to launch their startups, hone their personal brands and further their business strategies and personal/professional goals.
Charlene is also the author of Own Your Other (pre-publication), a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. As part of that, she serves as a speaker and mentor to others, and writes and contributes to numerous publications on business and motivational topics. Charlene also writes a blog called Entrepreneurship, Life Enthusiasm & Energizing Your Brand and has taught hundreds of business, marketing and entrepreneurship courses and workshops for a number of businesses and universities. She has also appeared in/on many videos, podcasts, blogs and media outlets.
Charlene has a BA in English, an MBA in Management and a PhD in Business Administration/Marketing. She is also the mother of two amazing daughters and currently lives in Charlotte, North Carolina.
Charlene also developed a digital entrepreneurship MBA program and is an entrepreneur who enjoys combining her knowledge and love of marketing and business strategy with her passion for innovation and desire to help others succeed. Her biggest fulfillment comes from working one-on-one with businesses and individuals to launch their startups, hone their personal brands and further their business strategies and personal/professional goals.
Charlene is also the author of Own Your Other (pre-publication), a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. As part of that, she serves as a speaker and mentor to others, and writes and contributes to numerous publications on business and motivational topics. Charlene also writes a blog called Entrepreneurship, Life Enthusiasm & Energizing Your Brand and has taught hundreds of business, marketing and entrepreneurship courses and workshops for a number of businesses and universities. She has also appeared in/on many videos, podcasts, blogs and media outlets.
Charlene has a BA in English, an MBA in Management and a PhD in Business Administration/Marketing. She is also the mother of two amazing daughters and currently lives in Charlotte, North Carolina.
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Displaying 1 - 5 of 5 reviews
April 6, 2021
Do you have a side hustle?
Launch You Inner Entrepreneur by Charlene Walters was a little intimidating when I first picked it up.
I’m not an entrepreneur, but I quickly realized this book can apply to our nonprofit Ayiti With Love. Even though we aren’t trying to make money, we are trying to get help to our kids in Haiti, and many of these tips apply!🇭🇹
If you have ever considered starting your own business, or if you have a small side hustle that you want to take to the next level, I highly recommend this book! Charlene Walters gives you the info you need to be successful.📈
This was very easy to read and quite entertaining too! @charlenewaltersphd is a talented writer while also hyping you up!
Thank you @charlenewaltersphd for gifted us 2 wonderful copies of your book! We fully plan to sit down and use the worksheets in the back of the book!📝
This book was published in February and is easy to find on our Amazon storefront! *link in bio!🧜🏼♀️
Launch You Inner Entrepreneur by Charlene Walters was a little intimidating when I first picked it up.
I’m not an entrepreneur, but I quickly realized this book can apply to our nonprofit Ayiti With Love. Even though we aren’t trying to make money, we are trying to get help to our kids in Haiti, and many of these tips apply!🇭🇹
If you have ever considered starting your own business, or if you have a small side hustle that you want to take to the next level, I highly recommend this book! Charlene Walters gives you the info you need to be successful.📈
This was very easy to read and quite entertaining too! @charlenewaltersphd is a talented writer while also hyping you up!
Thank you @charlenewaltersphd for gifted us 2 wonderful copies of your book! We fully plan to sit down and use the worksheets in the back of the book!📝
This book was published in February and is easy to find on our Amazon storefront! *link in bio!🧜🏼♀️
March 9, 2021
I’m in a unique place to recommend this book, as I’m not an aspiring entrepreneur. However, as a female, writer, and hard-working corporate creative, I would highly recommend it for its motivational qualities for women and its honest, optimistic approach to taking that big leap into entrepreneurship. What I love most about this book is that the author encourages women to foster healthy start-ups. I’d bet anyone who has worked in corporate America has seen the bleak side of business “success.” Here, fempreneurs are challenged to develop their businesses for both economic and personal/societal success. Additionally, it is ridiculously well organized and includes an expansive section of worksheets for anyone who is serious about entrepreneurship. This is a fantastic book for strong women who are ready to put in the work. And I know just the woman I’m going to gift it to....
March 20, 2021
Charlene Walters’ book is an easy-to-read, thoughtful, and sometimes humorous guide to the practical steps and grit necessary to become a successful entrepreneur. She guides new and continuing entrepreneurs through 10 essential mindset shifts to start, grow, and excel as entrepreneurs. During a time when reinventing ourselves is important, Dr. Walters’ practical and well-researched advice is timely guidance and support, as we pivot into new ventures. It is directed to women; however, anyone of any gender will benefit from the tips and strategies in this excellent guide for entrepreneurs. I highly recommend Launch Your Inner Entrepreneur. It definitely will help anyone launch a brand.
December 22, 2020
This book will make you want to become an entrepreneur! It’s inspiring and funny too. I highly recommend it for women who want to excel in business.
March 24, 2021
Superb book
Displaying 1 - 5 of 5 reviews