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First published September 30, 2014


What's inspired me so much about doing this book is that you are another facet of me. Obviously, by being in the 'journalist' role, you are the most weak, facile, and spineless side of me, but you're still me. You have a type of insight. Clearly no one can completely know me, not even me, so you get it wrong, you're afraid to fully engage. You're shy of a full celebration of my gifts, but at least you dare approach.
"What a day! I acted so much before lunch that I ended up needing to eat two puddings after my chicken kievs: a custard-y one that had sultanas in and then a lighter one that may have been meringue (though I couldn't be sure because I still had the taste of the first one in my mouth)."Or maybe it just seemed funnier because of the tedious try-hard waffle surrounding it? I feel like the idea of the book fell flat most of the time, which was a shame. After a strong start, there wasn't really enough to sustain a whole book. I don't think it's a case of me not "getting" it. I'm aware the book was trying to be deliberately irreverent, but that only works if the end result is actually funny, which, alas, this mostly wasn't. A bit disappointing, really.




"This book is about films . my films ,their films , your films , our films .
filming films . filmy films . film films .
film.
just film .
nothing else .
except film . "
"The year is 2020
the world has forgotten meaning . the world has forgotten Cinema . the world has forgotten itself .
because the world has forgotten Ayoade .
I don't want to in that world . none of us do .
so let us never forget.
let us never stop giving thanks .
let us always remember just what it is that we have .
we have Ayoade
we have Cinema .
we must hold both close to our hearts before the wind blows them away ."