Excerpts from Marketing is a compendium of insight, advice and anecdotes from more than 200 of the leading names in marketing. These wonderful people have generously contributed their time and wisdom to raise money in aid of NHS Charities Together. Whether you’re a novice, experienced professional, marketing guru, or just vaguely interested in the magical world of brands and marketing, this book is a must-read.
A really amazing book that every marketeer should have on the self and one certainly that is worth buying as it is for a good cause. Fantastic compilation from some very highly respected and well-known brands and people, I enjoyed the quotes and words of wisdom and will be pulling this book out every now and then to inspire. Great read if you have no idea about marketing this gives a really great, fun, and optimistic perspective and insight into the world of marketing. Very impressed and really did appreciate reading this book. Awesome book and I cant wait for a second edition.