A Guide to Online Reputation Management: How to Fortify Your Online Presence

by David Wiseman, Solomon Shlomo Wiesen

Just you spend years of hard work, money, and effort into building up a business and a sterling reputation, and then all of a sudden it comes crashing down due to one bad customer review. Reputation management in the year 2020 is more important than ever. Small and medium sized businesses are extremely susceptible to this, as they rely on customer reviews. Individuals are also at risk when it comes to online reputation have you Googled your name recently? If not, you have no idea what will others see when they search for you online. Do you have any old Tweets which could come back to haunt you? Is your name connected to any negative press in news stories? Is there someone else out there with the same name as you who could infect your search results? All of these questions are scary, because neglecting them can lead to catastrophic results. In our book, A Guide to Online Reputation How to Fortify Your Online Presence, we discuss the core tenets of how to manage your online reputation. Our online reputation management strategy is to be don’t want until the crisis hits, but rather fortify your online presence via your own website, social profiles, and review monitoring. With our method, your business or identity will be much more protected when the crisis hits. An online reputation crisis can hit a business or individual in any number of a negative Yelp review, an angry customer Tweet, a 1 star review on a Facebook business page, or even a negative regional news story. Every one of these, no matter how trivial each might seem, has the potential to destroy a reputation and capsize a business. However, much of the devastating effects of negative online reputation can be minimal and in some cases erased so long as you take proactive measures before the crisis hits. Our book is both a broad take on online reputation management strategy and theories, as well as a specific guide on how to dive into the internet and work on your online reputation. A Guide to Online Reputation How to Fortify Your Online Presence can be extraordinarily helpful for business owners who don’t understand their web presence, as well as seasoned PR and SEO consultants who are looking to stay ahead of reputation management curve. Understanding how search engines work, and how they display your brand, is important for protecting your brand before crisis management mode hits. Don’t wait for the crisis to hit – be proactive with your online reputation strategy and use our guide to ensure that your online reputation stays intact and remains positive.

113 pages, Kindle Edition

Published September 6, 2020