The Partnership Principle: A 180-day guide for Revenue Leaders to accelerate growth through collaboration

by Matt Bray

The Partnership Principle is a best-practices practical guide for Revenue Leaders in software, and scenario-planning a Partnerships strategy to drive indirect revenue — either building from scratch or refining ones in play. Compiled from contributions from over 50 members of the "Revenue Collective," global leaders in "Alliances" and "Channel" and academics in team-effectiveness from around the world. A collaboration of real-life accounts from tried-and-tested experiences all blended into an easy-to-follow 4-stage framework, this book is a journey in executing partnerships for commercial superiority. What you will learn • A framework to build an indirect revenue channel. • Tips and tricks to cut time and save money. • Getting endorsement to collaborate more effectively. • Agreements to use and how to make them effective. Proceeds of the book will go to Mind.Org.Uk funding this great charity in supporting thiose with mental health issues. If you feel like donating follow this

226 pages, Kindle Edition

Published September 3, 2020

Reviews

[Steve Fenton · Rating 4 out of 5]

This book is packed with great information. It would benefit from an edit that focused on readability, there are some serious sentences to wrap your head around. With effort, though, there's lots of good stuff.