What do you think?
Rate this book
Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
With a new edition available on Audible, one of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace.Do you ever go to work and think to yourself "there must be more?" Or feel that your true talents and abilities aren't being utilized, or even recognized? Are you a freelancer or entrepreneur who isn't sure how to rise to the top in today's competitive environment? Wouldn't it be empowering to be able to work in a field you feel passionately about and be successful and well paid? In Make a Name for Yourself, Robin Fisher Roffer shows you how to develop a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and by learning how to use them in today's marketplace. In short, you'll uncover a focused direction for your career that celebrates you. In the information age, brand marketing -- the process by which a product creates an emotional connection with its audience and sets itself apart from the crowd -- is more important than ever. Roffer knows that branding isn't just for big corporations or products like Nike, Coke, or Google. She is not only a pioneer in this field, she has used brand marketing strategies to catapult her own career. In Make a Name for Yourself she shows you how you can brand your own unique traits and talents for career success and personal fulfillment. In a step-by-step program she Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions* Defining your long-term career goals and dreams* Adapting and selling your brand to your target market* Identifying and overcoming personal roadblocks* Packaging yourself to reflect your chosen brand image* Launching, maintaining, and building your brandInspiring case studies, analyses of well known brands, and thought-provoking exercises will help you create all the essential brand elements. And unlike other career advisors who simply push networking or other external tools, Roffer also offers methods for working on your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, beginning their own business, changing careers, or trying to make it in the corporate world.From the Hardcover edition.
226 pages, Kindle Edition
First published December 26, 2000
15 people are currently reading
260 people want to read
About the author
Robin Fisher Roffer
8 books8 followersAmerica’s premiere brand strategist and storyteller, Robin provides the rocket fuel that has launched and evolved many of the world’s most admired brands. Guiding powerhouse players like Aon, Bloomberg, CNN, HBO, NBC Universal, Food Network, FX, Warner Bros, Verizon and more, she distinguishes brands to drive business.
Robin reveals must-have tips and tools in her books, Make A Name For Yourself, The Fearless Fish Out of Water and The No Fear Career and in her keynote speeches and corporate training programs at major companies like Walmart and Microsoft, which teach executives how to build personal brands to create lasting impressions and increase revenue.
Robin reveals must-have tips and tools in her books, Make A Name For Yourself, The Fearless Fish Out of Water and The No Fear Career and in her keynote speeches and corporate training programs at major companies like Walmart and Microsoft, which teach executives how to build personal brands to create lasting impressions and increase revenue.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 16 of 16 reviews
September 6, 2011
Amazon review:
This is the first book I’ve read that actually made me feel good about branding and marketing myself. I felt, incorrectly, that by branding myself I was turning me into a commodity. Roffer puts a practical and positive spin on it. For job seekers the question: “Tell me about yourself” comes up frequently. Networking is to finding a job and having a tagline and a clear message about what you do and what your care about makes a clear impression. She includes exercises and no nonsense advice at the conclusion of every chapter. As she writes, “When you don’t brand yourself, someone else will,” and “Consistency, clarity and authenticity is the holy trinity of branding.” Get your objectives clear in your mind and mean what your say. Enthusiasm is contagious.
This is the first book I’ve read that actually made me feel good about branding and marketing myself. I felt, incorrectly, that by branding myself I was turning me into a commodity. Roffer puts a practical and positive spin on it. For job seekers the question: “Tell me about yourself” comes up frequently. Networking is to finding a job and having a tagline and a clear message about what you do and what your care about makes a clear impression. She includes exercises and no nonsense advice at the conclusion of every chapter. As she writes, “When you don’t brand yourself, someone else will,” and “Consistency, clarity and authenticity is the holy trinity of branding.” Get your objectives clear in your mind and mean what your say. Enthusiasm is contagious.
July 7, 2021
Great and surprisingly relevant
The business and marketing advice continue to be relevant 21 years later. Roffer is honest and offers great advice and insight. Any spiring women that wants to make (or improve) a career and a name for herself should read.
The tone is ok. It is a career advice book written in the late 90s targeting women- there’s only so much that we can expect from it. It’s condescending and cringe sometimes but nothing that would distract from the value of the book. Less #girlboss bullshit than you would expect.
Some very few pieces of advice are outdated or just misinterpreted from reality, but still very good advice and clear action plans and exercises. Just, as with anything, read critically but with a open mind. It cover personal and business branding, finding mentors, how to change how you present yourself and more. It’s worth 5 starts.
The business and marketing advice continue to be relevant 21 years later. Roffer is honest and offers great advice and insight. Any spiring women that wants to make (or improve) a career and a name for herself should read.
The tone is ok. It is a career advice book written in the late 90s targeting women- there’s only so much that we can expect from it. It’s condescending and cringe sometimes but nothing that would distract from the value of the book. Less #girlboss bullshit than you would expect.
Some very few pieces of advice are outdated or just misinterpreted from reality, but still very good advice and clear action plans and exercises. Just, as with anything, read critically but with a open mind. It cover personal and business branding, finding mentors, how to change how you present yourself and more. It’s worth 5 starts.
did-not-finish
January 24, 2023I feel like if I'd read this earlier in my career, it would have resonated more with me. Not that the content is no longer relevant, just that I feel like I've already read other books / articles on this topic before. DNF at page 10, I started it like 6 months ago, and have come to realize I'm not likely to pick it up again anytime soon, though maybe I'll end up reading it again later on.
December 22, 2023
This books is outdated. However, for someone that found a free copy and needed an inside scoop on branding, marketing, and advertising this would be a solid start.
February 19, 2017
This book has been a step by step guide in how to create a brand. I learned so much about branding and myself through each chapter. This is a must read if you have ever struggled with marketing and creating your brand!
May 6, 2010
I bought this book several months ago and forgot about it, bur I'm glad it rose to the top of the stack again. This book is partly about putting your best foot forward, but it's more than that. It helped me to think more about personal image and how others, both at work and elsewhere, may see me.
This book gives case studies and well as exercises to work through, in addition to tips, resources, and things to think about. One of the points the author made was to think about what your car says about you, not just the make and model, but also how you maintain it (or don't). After I read that section over the weekend, I went to the carwash and cleaned and vacuumed out my car, then went to the gas station to top off my tank. I've decided there's something to starting the work week with a clean car and a full gas tank.
Of course, there's a lot more to creating and building your personal brand than washing your car, and there are quite a few ideas in this books. I'd recommend checking it out.
This book gives case studies and well as exercises to work through, in addition to tips, resources, and things to think about. One of the points the author made was to think about what your car says about you, not just the make and model, but also how you maintain it (or don't). After I read that section over the weekend, I went to the carwash and cleaned and vacuumed out my car, then went to the gas station to top off my tank. I've decided there's something to starting the work week with a clean car and a full gas tank.
Of course, there's a lot more to creating and building your personal brand than washing your car, and there are quite a few ideas in this books. I'd recommend checking it out.
January 23, 2008
Off the top let me just say that I am typically very skeptical about any book that promises its knowledge comes in the form of a numbered list. Because of that, I likely never would have picked up Make a Name for Yourself if it hadn’t been recommended by a trusted colleague. The book is not a traditional marketing book, and in fact is not aimed specifically at entrepreneurs, but rather at women interested in success in their careers regardless of who writes their paycheck. That said, for those of us who see our own personalities and vision closely wrapped up in the identity of our business / services / products, there are some useful exercises in the book.
April 23, 2012
Really fantastic primer on building a personal brand. Some of it's a little dated (the book was published in 2000 and doesn't anticipate social networking) and some of it's even a little cheesy, but I found that, when I read the book and worked through the exercises, I was able to really focus my goals and ideas and map out how I want to develop my career. Highly recommended for self-employed women especially.
August 27, 2013
Some good advice and case studies, but the offensive language dates this book and makes me skeptical of the rest. To describe a well-dressed man as "f*ggy" is just not ok. The judgmental tone of the "dress for success" section was a total turn off.
June 20, 2008
Great little book on helping you define and refine your 'package' of assets in the business world.
September 15, 2009
I'm not convinced I need to create a personal brand strategy for success.
December 22, 2010
useful
Read
March 30, 2012AN ENTERTAINING LOOK AT BRANDING FROM A SUCCESSFUL WOMAN'S POV. RECOMMENDED FOR ALL WHO ARE THINKING OF STARTING THEIR OWN BUSINESS.
August 16, 2007
Nicely written upbeat book for any woman or man interested in branding.
September 14, 2009
some very basic, but some very good information. not just for the ladies...
April 27, 2017
It was much of the same old same old.
Displaying 1 - 16 of 16 reviews