La Empresa Invencible : Las estrategias de modelos de negocios de las mejores empresas del mundo

by Alexander Osterwalder

El nuevo libro de la factoría de Alex Osterwalder (Responsable de superventas como "Generación de modelos de Negocio", "Diseñando la Propuesta de Valor".) que han modificado la forma en la cual las empresas crean sus modelos de negocios. Este libro es el gran recopilatorio de todo lo que necesita una empresa para crear, crecer y reinventarse permanentemente. Es una guía sobre los mejores modelos de negocios del mundo, bien recopilados y clasificados de forma tal de poder inspirar tu propio portafolio de nuevas ideas y reinvenciones. Además te dice cómo diseñar una cultura de innovación, y presenta la caja de herramientas de liderazgo, que innovadores, emprendedores y quienes toman de decisiones, necesitan para crear una empresa invencible transformación que permita a tu empresa convertirse en invencible Es como un libro de recetas que siempre tienes que tener a tu lado al momento de cocinar un nuevo negocio.

Genres: Business, Entrepreneurship, Management, Nonfiction, Startup, Leadership, Design

400 pages, Paperback

Published January 1, 2020

About the author

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

Strategyzer, the company Osterwalder co-founded in 2010, is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

Osterwalder’s books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want and Testing Business Ideas, and his forthcoming book for senior leaders, The Invincible Company, to publish in spring 2020.

He holds the Strategy Award from Thinkers50 and the European Union’s inaugural Innovation Luminary Award. In 2019, Osterwalder chaired the prestigious Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.

He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.

Reviews

[Jurgen Appelo · Rating 5 out of 5]

State of the art business thinking.

[Courtney Kenney · Rating 5 out of 5]

Why your business needs this book...

I bought the paperback. There are many reasons I like this book...it's way different from your average business how-to or management book. Here's why you probably need it:

1. Your business needs to reinvent itself. Now.

Let’s face it. COVID-19 has changed the world as we know it. There is no better time for this book. It’s about how a business that constantly reinvents itself becomes invincible.

This is playing out now. We will see many businesses fail…this is something like a $30 investment. Well worth it IMO.

2. This book will make you the smartest person in the room.

Often in business meetings, a CEO says something like, “How does Amazon do it?” Well, in this book, there are case studies of just about every company your leaders are going to ask about. I flipped to the index and found a ton of references to Amazon, for example. There’s even a whole timeline on them. Amazing.

I can’t wait for the next time someone asks me “how does X do it?”!

3. There’s a plan to follow.

Page xii has a plan for how you should read the book based on whether you’re a senior leader, innovation/team leader, or entrepreneur. I followed the entrepreneur path…

A) Explore Map (p. 18)- this lets you test ideas for potential and risk. Wish I had a tool like this ages ago. At first, it may seem a bit overwhelming but they include an example of how Bosch used the map. They use it to weed out about 90% of ideas that won’t scale. Imagine having that kind of tool for your business.

B) Pattern Library (p. 130) - 9 different kinds of business models you could apply. Again, you are going to look super smart.

C) Entrepreneurial and team (p. 310) - tells you how to build your team based on your situation. There's a culture map too.

4. The entire book is visual.

Lots of images, illustrations, photos. It’s a gorgeous book, actually. You know how many business books can be full of text and super dry? This is not that. I will happily keep it on my desk in view.

5. The pattern library is worth the price of the book alone.

This is where you can see how the world’s most successful companies (Tesla, Microsoft, etc) created opportunity or disrupted others.

There's a ton of value in this book. Well done.

[Ecaterina Moraru · Rating 5 out of 5]

I'm a sucker for patterns, in this case, Business Model Patterns. I've learned so much from this book. It is highly practical, and it opened my mind to the innovation process and portfolio. I would note that I think it is more applicable in big companies and for people that don't have an extensive product management/strategy background. Highly recommended!

[Laure]

Stageboek

[Ahmad hosseini · Rating 5 out of 5]

The book reveals the secret of the longevity of large companies.
Exploiting and optimizing current business model + Exploring new businesses
This simple formula generates invincible company.
Book introduces portfolio map, a simple and interesting tool for managing business and converting it to an invincible company. It also examines other requirements for generating such kind of companies like culture, leadership, etc.
Book explains a lot of business model for exploiting current business model and generate new business.
Book is not suitable for startups and its target is mature businesses. For better understanding book, reading previous books form this series is necessary:
Business Model Generation
Testing Business Ideas
Value proposition Design

[Robert Jan · Rating 5 out of 5]

If you accept the visual design (not for everyone) and the many examples of large multinationals this book really is the next step after business model generation. It perfectly combines business model design, value prop design, experiment design and culture design.

[Silvano Paternoster · Rating 5 out of 5]

Great book

Glad i bought it in physical form as it is a book you'd want to keep and revisit every now and then when you try to implement its guidelines

Any person with an entrepeneur mindset should read this

[Cairo Cananea · Rating 4 out of 5]

Inovar no modelo de negócios é mandatório para qualquer empresa que deseja manter-se relevante no horizonte.
Este livro, como os demais da série, traz com maestria a modelagem de negócio.
Apesar dos exemplos serem de empresas que escalaram e ficarão grandes, os frameworks do livro serão úteis para empreendedores, startups, empresas já consolidadas ou negócios que precisam mudar de rumo.
Avaliar o cenário, testar as hipóteses, escolher e acompanhar o resultado de algumas apostas, certamente fará a diferença para o desenvolvimento de qualquer negócio.

[Ruud Janssen · Rating 5 out of 5]

A new dawn in exploring and exploiting business models and after the trilogy by strategyzer this 4th book hits the mark of being pragmatic, thoughtful, rich in thinking yet simple to read on many levels. Still need to dig deeper but I think this book will be my new swiss army knife of business model innovation for the 21st Century. Thanks to Alex Osterwalder, Yves Pigneur, Alan Smith and the full team at Strategyzer for sharing your insights so skillfully.

[Greg Hopper · Rating 4 out of 5]

Good book! Not one to sit down and read cover to cover, but more as a reference, once skimmed, to go back to when engaged in specific projects. I think that the best audience for this book would be innovators inside established companies and the executives who manage such projects. It integrates well with the other three Strategyzer books. It seems to borrow some principles from Christensen; from Dual Transformation and Lead and Disrupt.

[Brian Parker · Rating 5 out of 5]

For those seeking to elevate their innovation skills, this book is essential. It provides a concise yet comprehensive journey from exploration to exploitation, equipped with practical tools for managing business model portfolios and identifying coherent patterns. With a blend of sophisticated business thinking and hands-on practicality, it's a true masterpiece that delivers invaluable insights and strategies for success.

[Sunil Rajasekar · Rating 5 out of 5]

The Invincible Company is a masterclass in how top businesses stay ahead by constantly reinventing themselves. I really enjoyed this one. It breaks down real-world examples and proven frameworks for innovation, helping you see how to adapt, experiment, and build resilience in your own organization. The book is practical, inspiring, and packed with visual tools that make strategy feel doable, not abstract.

[Michael Jareo]

Great book - I loved the practical examples and tools and the balanced and realistic view that to be truly great, you have to get the right balance of skills, leadership, tools, and dedicated resources to both exploring new things while executing with excellence on those parts of the organization that keep the engine running. Highly recommended!

[Thibaut Van Spaandonck · Rating 4 out of 5]

Another very interesting book of the Strategyzer series. Note that this book is clearly targeted towards big, established organizations and therefore makes it much less essential for startup entrepreneurs than the previous books. I put 4/5 because the book, despite very interesting, is pretty thick and verbose, which makes it much less fun to read than the previous instalments.

[Julius · Rating 4 out of 5]

Überraschend gut für das Genre. Allein der letzte Teil zur "culture map" erschließt sich mir nicht.

Sinnvolle Lesezeichen:
- pp 98f: Hypotheses log
- p 213: Idea assessment
- pp 280f: Business model shifts
- p 105 i.V.m. p 337: Project staffing and goals per stage

[Asri Zahroh · Rating 5 out of 5]

Highly recommended!!

Easy to read with practical example. Full of ways to apply the methods in the book, bringing together the business canvas model, value proposition, design thinking & growth strategy.

[Hugues Le Gendre · Rating 5 out of 5]

Cette dernière itération de Strategyzer met en cohérence tous leurs outils développés depuis 10 ans au service du management de l'innovation de l'entreprise afin de la rendre résiliente et adaptative.

[Zane Davis · Rating 4 out of 5]

Maybe a bit too slick, but like other books in this series it has a great middle section with great examples. This time it looks at 50 or so companies and summarizes their strategies and why they work.

[Ignacio · Rating 5 out of 5]

Fun to read, simple and powerful content. Great reference books with plenty of actionable concepts.

[Suppakrit · Rating 5 out of 5]

Fantastic book, I got a lot of inspiration to manage the product portfolio and shift the current business model from this book.

[Johann Botha · Rating 4 out of 5]

Good ideas but not the best book that Strategyzer ever published. It's still worth the read though.

[Luís Felipe · Rating 5 out of 5]

The best book about innovation management I've ever read! If you need a book that will actually teach you pragmatic practices to manage innovation in your company, this is the right one.

[Ltorrealba · Rating 3 out of 5]

I don't think a book was the right format for this content. But the content itself was interesting, especially the case studies.

[SERGIO GRECO · Rating 5 out of 5]

A pillar for each and every business man!

[Tuomas Silverang · Rating 4 out of 5]

Nice approach and cases, as always from Osterwalder. Great addition to the business design toolkit. Not _that_ much new content, if you're already familiar with the previous Strategyzer books.

[Ricardo · Rating 5 out of 5]

This is a Must read

These book alongside the rest of the Strategyzer series should be in the must read list of every business school

[Alfred Nash · Rating 5 out of 5]

GREAT book. Another great set of tools from Strategyzer.

[António Louro · Rating 5 out of 5]

The Holy Bible of Business Modelling

[Filippo Coli · Rating 4 out of 5]

Concetti di progettazione organizzativa molto pratici utili per gestire l'innovazione in aziende medio grandi

[David Pereira · Rating 5 out of 5]

One of the best books I've ever read about remaining relevant in a highly competitive market.