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THE ZERO IN FORMULA: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation
BUILD A BRAND CUSTOMERS CRAVE AND A COMPANY PEOPLE ARE PASSIONATE TO WORK FOR!"Geelen has found the secret to building a company that lasts and thrives in the future…This is the textbook that I wish I had when I started in the industry. It would have saved me years of experimentation, failures, and discovery." - Jesse Cole, Owner, Savannah BananasIn The Zero In Formula, author and successful entrepreneur Dennis Geelen draws on over 20 years of consulting for cutting-edge companies and industry leaders to offer CEOs and small business owners like you a revolutionary new formula that businesses in any sector can utilize for explosive small business startups and long-term, sustainable growth.As a recognized expert in customer experience practices and corporate innovation, Geelen is uniquely positioned to teach you how to apply his innovative CCI framework to any business, anywhere in the world, to meld creative customer-centric principles with disruptive thinking and innovation practices to create industry-changing companies that thrive in today’s business world of social and economic change.In this time-tested and powerful business management book, you will
How to build a proper foundation of customer-centric innovation (CCI) to develop a strong business plan and strategy for growth that will allow you to become a leader or disruptor in your industryWhat it means to be customer-centric, with strategies and tools you can apply to your business and understanding what it means to be truly innovative, with principles and practices that you can implement now.How to use CCI to overcome any business challenges, with a special focus on outperforming your competition during global disruptions like the Covid-19 pandemic and overcoming adversity during times of economic downturns, inflation, and social unrest.How to use the Zero In CCI Assessment Tool to see how customer-centric and innovative your current business or team is, so you can boost critical aspects of your business going forwardValuable success stories from innovative and successful companies in a variety of industries - learn from their mistakes and strive for their victoriesWhether your business is just starting out and looking for a blueprint to follow over time, or your organization is an existing business, and you realize you need to make some corrections and get back on a better course, The Zero In Formula will provide you the tools and motivation that you need to make that happen today."Dennis' guide is a must-read for entrepreneurs who want to create an innovative business that customers love. He provides excellent examples and stories that will inspire you to take your business to the next level." - Carlos Oliveira, CEO of adaptiveXPage Up and Order Now.
More praise for THE ZERO IN FORMULA
“The business world is awash in buzzwords, two of the biggest being customer centricity and innovation. The challenge is a practical how to make them come alive in the real world. Geelen’s The Zero In Formula does what the title promises—it provides a rich set of tools, approaches, and techniques for actually creating a sustainably successful business grounded in those two powerful concepts.”
- Charles H. Green, Founder of Trusted Advisor Associates and coauthor of The Trusted Advisor
“There's a plethora of books on being customer focused, and equally as many on innovation.
How to build a proper foundation of customer-centric innovation (CCI) to develop a strong business plan and strategy for growth that will allow you to become a leader or disruptor in your industryWhat it means to be customer-centric, with strategies and tools you can apply to your business and understanding what it means to be truly innovative, with principles and practices that you can implement now.How to use CCI to overcome any business challenges, with a special focus on outperforming your competition during global disruptions like the Covid-19 pandemic and overcoming adversity during times of economic downturns, inflation, and social unrest.How to use the Zero In CCI Assessment Tool to see how customer-centric and innovative your current business or team is, so you can boost critical aspects of your business going forwardValuable success stories from innovative and successful companies in a variety of industries - learn from their mistakes and strive for their victoriesWhether your business is just starting out and looking for a blueprint to follow over time, or your organization is an existing business, and you realize you need to make some corrections and get back on a better course, The Zero In Formula will provide you the tools and motivation that you need to make that happen today."Dennis' guide is a must-read for entrepreneurs who want to create an innovative business that customers love. He provides excellent examples and stories that will inspire you to take your business to the next level." - Carlos Oliveira, CEO of adaptiveXPage Up and Order Now.
More praise for THE ZERO IN FORMULA
“The business world is awash in buzzwords, two of the biggest being customer centricity and innovation. The challenge is a practical how to make them come alive in the real world. Geelen’s The Zero In Formula does what the title promises—it provides a rich set of tools, approaches, and techniques for actually creating a sustainably successful business grounded in those two powerful concepts.”
- Charles H. Green, Founder of Trusted Advisor Associates and coauthor of The Trusted Advisor
“There's a plethora of books on being customer focused, and equally as many on innovation.
- GenresBusiness
216 pages, Kindle Edition
Published September 14, 2020
7 people are currently reading
17 people want to read
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Displaying 1 of 1 review
December 5, 2020
Worth a read, packed with practical advice
Dennis takes a lot of great leadership and management practices and puts them into a simple framework for any business leader to use. His engaging and clear writing style makes it easy to read, and his anecdotes about local businesses make it all very relatable.
Dennis takes a lot of great leadership and management practices and puts them into a simple framework for any business leader to use. His engaging and clear writing style makes it easy to read, and his anecdotes about local businesses make it all very relatable.
Displaying 1 of 1 review