Sold: Every Real Estate Agent’s Guide to Building a Profitable Business

by David Greene

Only 13 percent of real estate agents make it past five years in the industry. Set yourself apart with the skills experts use to succeed!

Real estate sales can be a lucrative and flexible way to earn a great living—but it’s not as straightforward as a W-2 job. Most agents lack the necessary mentorship, guidance, and training to succeed in the competitive and independent world of real estate.

provides a much-needed look at how successful real estate agents build their business, close deals, and generate commissions. Bestselling author and expert real estate agent David Greene shares everything he wishes someone had shared with him—including the exact processes he used to become rookie of the year and top agent in his office.

Whether you’re a newcomer to the real estate world or a seasoned agent that never got mentorship, this is the book you've been waiting for. Learn from the best, refine your business, and become a top-producing real estate agent in record time!

Inside, you'll learn:
• Why most agents don't succeed and how to overcome those common hurdles
• How to approach lead generation with confidence and authority
• The steps to building a sales funnel to keep a steady stream of clients
• Methods to maintain your business by building and managing a database
• Negotiation tips to hold your own against other agents
• How mindset and mentorship can supercharge your growth
• The best ways to work with clients and stand apart from other agents in your market
• All the fundamentals you need—like showing homes, writing offers, the financing and escrow process, using your MLS, and more!

Genres: Business, Entrepreneurship

208 pages, Paperback

Published February 2, 2021

About the author

David Greene is a former police officer and a real estate investor with more than nine years of experience. He has bought, rehabbed, and managed more than 35 single-family rental properties, owns shares in three large multifamily apartment complexes, and is a top-producing real estate agent on the Keller Williams East County team. A nationally recognized authority on real estate, he is the co-host of the BiggerPockets Podcast and the author of two bestselling business books. David loves basketball, Batman, being an uncle, and helping people achieve total financial independence through real estate.

Reviews

[Malvin · Rating 5 out of 5]

Best RE book for agent I have ever read. David goes through all the principles and the system he uses to become a successful agent. It has just enough amount of information and plenty of scripts/scenario that you can practice or role play.

This is one of the very few books does not make me feel like I'm going through my RE test prep again nor I need to be a superman to succeed in RE. I can see myself reading it again and again in the future.

[Wyatt Buttars · Rating 4 out of 5]

This is worth the read. I am a fan of David Green and the podcasts and other books that he’s written, but I feel like this could’ve had a little bit more applicable content. I will still be rereading this and looking forward to the other parts he mentioned would be coming.

[Yolanda Charles · Rating 5 out of 5]

Comprehensive Field Guide

As a new agent this book broke down what others suggested. The author provides step by step instructions on how to earn your first 6 figures in real estate.

[Tim Thomas · Rating 5 out of 5]

After taking the required classes to become a real estate agent, it is apparent they are not intended to show you how to become an agent. This book is exactly what you need. It is your roadmap to becoming a successful real estate agent.

[William Cochrane · Rating 3 out of 5]

This does what it says and covers everything a new agent should know, don’t recommend unless you are just starting. Some really good nuggets in here. There was also lots of plugging which turned me off. He plugged bigger pockets like 500 times

[Carl · Rating 5 out of 5]

As a new agent, this book is a clear-eyed look at the dedication, effort and strategies it takes to succeed. I'm not gonna lie, parts of the book scared me stiff, but that's a good thing. Any resource that makes it seem easier than it is won't pay off in the long run. Excited to make my own plan based on this book and move forward.

[Charles Hammonds · Rating 5 out of 5]

Great resource for real estate agents!

[Blake Hernandez · Rating 5 out of 5]

A great starting place for new agents.

[Chris · Rating 5 out of 5]

This is a great book for anyone looking to become an agent, new agent or one looking for direction.

[Topp Dogg · Rating 4 out of 5]

Great! Really could have given it five stars if I was a realtor. Still good concepts for a whole sale guy

[Kristin · Rating 5 out of 5]

Great book for every new real estate agent to read. Lots of good advice on how to be a successful agent. I'm not trying to be a real estate agent more so learn how real estate agents thing.

[Heidi · Rating 5 out of 5]

Great for all new agents!

[Jen Stone · Rating 4 out of 5]

Actionable tips. Great starter book for new agents.

[Josh Clausen · Rating 4 out of 5]

Super solid & realistic primer to anyone startingnout in the field of real eatate!

[Marie-Pier Lapointe · Rating 4 out of 5]

great read for new realtors - might not have been the best for me because i’ve already been in the business for a few years, but i still learned a bunch!

[Jacob St. Martin · Rating 5 out of 5]

Really enjoyed this book. Felt like it gave me a solid base of information to get me started as an agent.

[Shawny Le · Rating 5 out of 5]

This was a really great book... for a brand new agent. As a two year agent I did still find a few gems in the book but also struggled through many sections that were really basic. Wish this would have come out two years ago!