In the interest of full disclosure, I have to say that I received an undergraduate degree from UM ('87) as well as my Masters ('06). I saw Bo Schembechler coach and I remember thinking that he was old school and didn't care who knew it.
When I was a freshman, my mother forced me to buy season football tickets, so I slogged to almost every game that year and sat in the student section. This was about the time the wave was becoming popular and let me tell you, when 100,000+ people start screaming in a giant bowl - it makes a big noise. The players on the field couldn't hear the audible calls and it was a problem. Bo sounded off and the next week, we were all supposed to be more controlled during the game.
When a particularly important play was being run, the students used to pull out their keys and jangle them (key play - get it?). The Saturday after the "too much noise" game, we all reached into our pockets and pulled out ... nothing. We shook our hands and were (relatively) silent. The student newspaper even ran the words to Coach Schembechler's "new" fight song - it was an empty box on the front page. He was a hard ass.
My mother has always been a fan. She knows more about football than a lot of men I know. When this book came out last fall, I sent her a copy. She read it in less than a week - which is a huge feat for my slow-as-molasses reading mother. The next time I saw her, she said, "I'm giving you Bo's book. You should read it and then you should give it to your boss to read."
The subtitle of this book is "The Legendary Coach Teaches the Timeless Fundamentals of Leadership". I have to tell you, I've read a lot of leadership books in my time. This one feels real. Not only does the old coach talk about what it means to be a leader, he gives example after example after example of how he dealt with staff, players, administration, alums, press, and anyone else who managed to fall into his orbit. He knew how to pick people, how to motivate them, how to set goals, and how to meet those goals. This books feels like Coach Bo is sitting in the room with you talking (okay, sometimes shouting).
I must admit, I'm a Wolverine and I'm proud of my connection to the University, but I've never been a giant Bo fan. I never made an effort to go to a book signing or attend any of his speeches. I'm a little sad now that I didn't meet him while he was alive. I think I really missed something. I am grateful that someone was paying attention and managed to get this man to put his secrets down on paper.
Buy this book if you're interested in leadership. Buy it if you're a former Wolverine. Buy it if you're not a Wolverine. Buy it if you hate the Wolverines ... buy the book. You're bound to find something in here you can apply to your own life and work.