Why do so many leaders fail? And how can you succeed? The verdict is in... 192 leadership books, 9 top leadership experts, and 31 studies on business management reveal two startling facts. The first? Effective communication is essential to effective leadership. The second? $200,000 Ivy-League educations and $2,000 management courses neglect it. The disappointing result? Most leaders are weak communicators. This undermines them no matter what they do right, degrading their confidence and stagnating their career. Things start slipping through the cracks. Progress slows. People don't know what to do, or worse, why they should do it. It rarely stops there... Weak communication leads to inefficiency, a climate of distrust, and missed opportunities. It creates a culture of scarcity, fear, and uncertainty. And it forces everyone to work harder but get less done, condemning entire teams, branches, and even organizations to dysfunction. What do you learn in The Eloquent Leader? In this concise new release, Peter reveals the TEN ESSENTIAL STEPS to communication that propels you forward by helping you unshackle your leadership from the chains of weak ✓ How to improve your structure. Learn proven, step-by-step, "plug-and-play" speaking formulas for achieving instant influence and easy persuasion in as little as two minutes. ✓ How to improve your words. Learn simple principles for gaining an edge in any discussion, drawing people into your ideas, speaking confidently, and eliminating stutters and stumbles. ✓ How to improve your message. Learn reliable strategies for creating an irresistible psychological pull towards your proposal, attracting support, and quickly getting your way. ✓ How to improve your vocal tonalities. Learn hidden, little-known, underground secrets of vocal tonalities for earning trust and subconsciously impacting, influencing, and inspiring others. ✓ How to improve your body language. Learn scientifically proven, time-tested, irrefutable methods for conveying confidence, control, competency, and credibility (instead of uncertainty). ✓ How to improve your appeal. Learn proven frameworks for knowing exactly what to say to build rapport with people and calm their fears, concerns, and objections to your ideas. ✓ How to improve your visuals. Learn the harmful mistakes 90% of people make when they use presentation slides and exactly how to ensure yours don't put people to sleep. ✓ How to improve your hook. Learn little-known strategies to command undivided attention and earn complete respect in ten seconds without sounding "attention-seeking." ✓ How to improve your eloquence. Learn techniques for thinking on your feet and quickly responding to any situation in a way that inspires people to take enthusiastic action. ✓ How to improve your mindset. Learn the eternal principles of communicating with confidence and internal equanimity in even the most high-stakes situations.
Start with a strong framework – Position your goal as a solution to your audience’s problems. Choose the right terminology – Engage your audience by speaking inclusively. Shape your message carefully – Be sure you are saying what you mean. Control your tone of voice – Develop mastery over how you pronounce and emphasize words. Heed your body language – Use deliberate, meaningful movement and gestures. Appeal to your audience members – Repeat certain words and phrases that resonate with them. Offer compelling visual material – Use images and text that bolster your verbal message. Provide a hook – Capture your audience’s attention. Be eloquent – Build a persuasive message. Brighten your attitude – Develop a positive mind-set.
Despite this author's lack of life experience, tendency to repeat material over and over again in slightly different ways, and treatment of the specious theory of evolution as a fact; this is actually a great book to read and keep for reference. Whether you speak before packed auditoriums or never address a group larger than your coworkers at lunch, this book has speaking tips that really transcend public speaking and tie in to improving the quality of written products as well as your own persona. While I've made my reservations about some of Andrei's "whys" given in this book clear already, the techniques and recommendations he makes are solid. I highly recommend this book to anyone who seeks self-improvement and especially if they're in a leadership position (formal or informal). Also, I think this book would be both an appropriate and useful guide for teenage readers just as much as it is for adults.