When ethics is attached to the name of a filed of study the rule of the thumb says it's about incompetents. Take for example the field of bioethics. Most people involved in ethics don't know how a cell functions. From those who do, about half seem to assume that an individual is the equivalent of a limb, and the other half sees the individual as an ant on an anthill. This book is not an exception, people whose only specialty was to kiss behinds in University now are telling others what a business should or should not do.