Customer Journey Mapping

by Chantel Botha

I created a field guide that can support your immediate customer journey design efforts and help you get results quickly. Customer Journey Maps can unlock the opportunity for your business to innovate in a world where products and services can be imitated easily. Orchestrating experiences for customers can create a memory for years to come. The experiences we remember are the ones where a brand treated us with dignity and respect when we were in need. Leaving this up to chance is a lost opportunity to win the hearts and minds of both your customers and employees. You can deliberately design experiences that embed emotion in every step of the journey. If you want a practical guide, how to do this, how to engage a team of multi-disciplinary people to co-design remarkable journeys, this book is for you.

94 pages, Kindle Edition

Published October 8, 2020

Reviews

[Milen Y · Rating 4 out of 5]

An essential guide for everyone who is involved in marketing and customer experience and support.