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Fall Again, Rise Again

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About the Book

This is an intimate and moving autobiography of one of India’s most successful start-up entrepreneurs. If ever there was anyone whose life could be described as nothing but a roller-coaster, it is that of Sandeep Aggarwal. ‘Fall again, rise again’ are words that sum up the entire life of the founder of two billion-dollar companies and shopclues. Sandeep’s story is that of a middle-class boy who could not speak English for much of his school life but dreamt to make it big someday. A young professional who went to the US and couldn’t get a job but eventually became a sought-after wall Street analyst. He achieved more success than he could imagine but gave up everything to return to India to become an entrepreneur. An entrepreneur who built one of India’s very few unicorns but was ousted from his own company. A dreamer who saw his dreams crushed by Charges of insider trading in the US but rose like a Phoenix to create yet another company—droom. He was an accused whose agonizing wait for a final decision in his case continued for six long years. But that did not stop a string of global investors from putting money into droom, including Japan’s Toyota group company. He was finally vindicated when the US government dropped all criminal Charges against him in February2020, and the securities and Exchange Commission settled all Civil Charges against him around the same time. This is unlike any autobiography, especially among those written by people from the business world. Sandeep’s emotional strength and searing honesty will inspire and impact you in a way that is very, very rare.

About the Author

Sandeep Aggarwal certainly knows a thing or two about building billion-dollar companies. —Forbes India When I met Sandeep thirteen years ago, I just knew that he is one of those rare individuals whose presence in your life can make it better, and the feeling has only become stronger. In this book, he shares how he dealt with his darkest moments and candidly analyses his unbelievable journey. —Chaim Friedman, Managing Partner, LionBird Ventures The story of Sandeep Aggarwal is one of courage, determination, hard work and creativity. I am lucky to have been his colleague during his Wall Street years, and luckier to have him as a friend. —Mark S. Mahaney, world's top-ranked Internet analyst and Managing Director, RBC Capital Markets There is great amount of learning from the roller-coaster ride Sandeep went through and how as an entrepreneur he converted obstacles into opportunities. —Ronnie Screwvala, Chairman & Co Founder, upGrad

REVIEWS
Sandeep Aggarwal certainly knows a thing or two about building billion-dollar companies.
—Forbes India

When I met Sandeep thirteen years ago, I just knew that he is one of those rare individuals whose presence in your life can make it better, and the feeling has only become stronger. In this book, he shares how he dealt with his darkest moments and candidly analyses his unbelievable journey.
—Chaim Friedman, Managing Partner, LionBird Ventures

The story of Sandeep Aggarwal is one of courage, determination, hard work and creativity. I am lucky to have been his colleague during his Wall Street years, and luckier to have him as a friend.
—Mark S. Mahaney, world's top-ranked Internet analyst and Managing Director, RBC Capital Markets

There is great amount of learning from the roller-coaster ride Sandeep went through and how as an entrepreneur he converted obstacles into opportunities.
—Ronnie Screwvala, Chairman & Co Founder, upGrad

200 pages, Paperback

Published October 10, 2020

6 people are currently reading
33 people want to read

About the author

Sandeep Aggarwal

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Displaying 1 - 30 of 93 reviews
Profile Image for alterego_bookaholic  (Upasana Singh).
124 reviews17 followers
October 23, 2020
An Inspiring read of the ebb & flow in the Author’s eventful life.

His earliest childhood memories of seeking admission in top notch english medium schools but being demotivated only due to his lack in the proficiency of the language is a fact that maybe uncommon but not missing even today.
I loved the fact that the author has not been diplomatic about the blessings of the opportunities he has gained in his journey. The anxiety of his search for the right passion and being supported by the family in every leap of faith is also a blessing in disguise.

Loved the account of event highlights during his stint in various countries including India and organisations alike.
This intimate narrative is a must read to learn, be motivated, explore and not rest until the goal is achieved 😊
Profile Image for Solitude and  books.
1,174 reviews53 followers
February 8, 2022
Fall Again Rise Again
Sandeep Aggarwal
____________________
This is book is a very inspirational read for its the moving autobiography of the extraordinary entrepreneur Mr. Sandeep Aggarwal who is also the founder of two multiple billion dollar companies : Droom and ShopClues.
This book is filled with his own experiences in personal and professional life which lead his to secure such a high position.

From his very childhood till he got success he has shared about what kind of difficulties he had to manage and what he did to overcome them. Such books definitely help us find hope and feel motivational so we can crave out our paths too. Once what seemed difficult only to dream now he was able to succeed in it.

Like many of us he had mediocre numbers in school and college, he was still polishing his abilities and slowly he stepped into the world of the US and there he became a sought after wall street analyst. Later he planned to launch india market focused online shop. I liked reading how shoeclue differently targets the market then the other online business giants. I liked how he overcame each hurdle with strong mindset. Each chapter is divided into short subchapters that truly helps understand the flow.

It's an enlightening, informative and yet again aheart warming read that lets us know the path to greatness is not easy, failure is inevitable in between but one has to believe in oneself and keep trying till the end.

Recommended to all.
11 reviews
October 29, 2020
Book- Fall again Rise again
Author- Sandeep Aggarwal,Sunny sen

"Life will try to crush you, but if you are resilient enough,it only succeed in creating a diamond"
This an inspirational autobiography book by Sandeep Aggarwal.
Author written his life history starting from his childhood as a middle- class boy to two billion dollar entrepreneur is a life changing story.
Success is not achieved by winning all the time. For achieving success in life we have to overcome lots of struggles and failures.Author has spent the last 20 years in Internet and technology industries in the US and India. He started two big companies like Shopclues and Droom with lots of Ups and downs..
The cover of the book is too appropriate.It gives us clear message that there is never late for new beginning. Dedication,sincerity,hard work,creativity are the most strongest foundation for success.
Language of the book is simple and lucid..
There is great amount of learning we can get from this book..
Must read book for budding entrepreneur...
This entire review has been hidden because of spoilers.
Profile Image for Siddhi Palande.
762 reviews45 followers
February 9, 2022
"It would be an exaggeration to say there were times when I felt that I did not have any grip over my life or career and went around like a headless chicken," writes Sandeep Aggarwal (with Sunny Sen) in his memoir Fall again, rise again. This memoir is a gripping account of rise and fall of Aggarwal's empire - building of ShopClues and Droom, and a mind numbing legal battle with US judiciary.

This book that is spread across 200 pages is spellbinding. It consists of crisp short milestones that defined Aggarwal's life. In the most poetic way, Aggarwal begins by introducing us to his life by citing -"Kites are fearless, bold and yet grounded. Kites understand the importance of lying low when the wind is too much or too little and soaring when the winds are favourable." And with a preamble set we know what will follow in this book is an account of grit, determination and immense hard work. ©️


Read the entire book review on my blog. https://ofbookbabiesandmore.wordpress...
Profile Image for Soul Touch Reads.
134 reviews46 followers
February 5, 2022
In "Fall Again, Rise Again' Sandeep Aggarwal shares his success story. The title best describes the struggle and life of the author. How many of us would give up well settled life in the US? Sandeep did and came back to India and founded not one but two billion-dollar companies.

Sandeep's story is truly inspiring and motivating for readers. There's lot to learn from this. Recommend to everyone, but especially to entrepreneurs.
Profile Image for Muskaan.
116 reviews8 followers
October 19, 2020
Its an autobiography of the founder of Shopclues and droom.
This book encourages fresh entrepreneur ends up believing that there consistently & hardwork will payoff.
A must read book for entrepreneurs and learners.
1 review1 follower
October 22, 2020
This life account is straightforward, severe or more all, just an exceptional bit of composing. There's such a great amount to be picked up from understanding this. This is the book that causes one to put stock in the intensity of dreams
Profile Image for Ruchi Patel.
1,151 reviews94 followers
December 9, 2020
We can more or less can have idea about the topic from the title. Sandeep Aggarwal is the author of the book and he is an entrepreneur. And this is about his life, failure and success story if we sum up. The book starts with his schooling days in Chandigarh in 1976. Frankly speaking I randomly picked this book and before that I never knew about his work and I am really familiar to Shopclues but I never know he is related to it. Struggling to speak English, going to study in US and foundation of the company, his life is complete roller coaster and motivational for us. I liked his story as I feel he is one of us, and if he can achieve his dreams and greatness then definitely we can try for our aims. The book is written to the point without unnecessary drama or pulling the matter. I liked that. The language of the book is reader friendly. This is non fiction work still it’s like life story or story. I liked that. I recommend this to young generation but people of any age can pick it up. Overall good one. Inspirational story.
Profile Image for Bookreadersclub.
227 reviews25 followers
February 5, 2022
Born with a decent financial background, the society stereotyped Sandeep Agarwal into expectating to become just another workforce and follow routines of the rat race. He, however stood up against the world and became a well-accredited entrepreneur.

How?

His journey, from childhood and school days, to present business world, are intricately described in the book ‘Fall Again, Rise Again’. Its a book that comes packed with biographical accounts of the author where he admits to being an average student, failing in English, and underperforming throughout his initial days. But simultaneously, it also explores his personal journey to self evaluation, growth and improvement. He makes the notion of failure, became an important part of life through his depiction of it in the book.

Morphologically speaking, the book is divided into chapters that progress as the author progressed in his life. Through real-life instances and confessions, he helps readers to shead their shame and accept failure as the ladder towards success. Sandeep goes above and beyond in trying to make the discourse, as empathetic to the readers, as possible. As a result, he uses lucid language and a streamline flow of thought to engage with them. The book comes complete with tips and tricks to understand current issues and address them for a better future.

Use of a simple plot with no loopholes and cliffhangers, makes it an easy read. Its refreshing to read about constant family support, human emotions while struggling to create meaningful relationships with life and to sustain the changes made in self. It takes one, through a journey from a classroom in India, to the New York Stock Exchange and the invention and development of internet and Windows as major case studies for the readers to understand better.

Overall, its a recommended read for all enthusiasts who seek to polish themselves, but is also an important guide for those who feel alienated after tasting failure. One must read that it’s okay to fall, but what’s most significant, is to Rise again!
Profile Image for Bookish Buddy.
147 reviews6 followers
March 6, 2022
Fall Again, Rise Again
Sandeep Aggarwal

Fall Again, Rise Again by Sandeep Aggarwal is an autobiography of India's one of the most successful start up entrepreneurs.

Do you like autobiography? Are you looking for some motivation? If so this book is perfect for you. I found the title itself as self explanatory and motivating. It is ok to make mistakes and learn from it, we fall many times before we start walking. Everything in life follows the same rule, we won't get everything right in the first try. We try, experiment many ways, learn from the process and grow from that. The experience is the biggest achievement.

Sandeep is from a middle class Indian family who couldn't even speak English properly. But there is no limit for his dreams and he didn't give up on his dreams. If we hold on to our dream and work hard for it eventually the universe will be in our favour.

I really enjoyed the book, it really is a motivational booster. Grab this book and read it.
Profile Image for Harsh Tyagi.
936 reviews21 followers
February 17, 2022
This is the story of how a person who could not speak English properly during the most of his school life, that managed his way to the US and later became a successful entrepreneur, Mr. Sandeep Aggarwal, the founder of well-known companies Droom and Shopclues.

He has explained how he implemented the learnings of what lacked in ShopClues into Droom. His journey of battling criminal court cases along with issues within family, is an interesting feat to read and learn from.

The book is an autobiography that's easy to read, with a good flow of writing and the tone appears friendly. The main idea of the book is that we may fall thousand times during our course towards success but we must not give up and still continue on the idea that got us to start with, and we should always look forward, keep going to rise again.
Profile Image for Pramod.
50 reviews21 followers
June 7, 2022
I know some people underestimate ShopClues and droom that is created by Sandeep Aggarwal.. but it is not that easy as most people think when it comes to building the companies from scratch but author did it with honesty, ethics, dedication.. He was accused for insider trading and he shared his worst days during those court proceedings like how people disrespected him and how investor's in ShopClues forced him to stepdown from his CEO position,etc.. as time passes court withdraw that case and meanwhile it took 7 year's for that thing to happen, in that period he built his second company Droom( 2 and 4 wheeler used vehicles sales app).. overall by the end of the book u can feel the entrepreneur life journey from a small town in India to building a billion dollar company..
Profile Image for Khyati Gautam.
890 reviews252 followers
December 7, 2020
Fall Again, Rise Again by Sandeep Aggarwal is a wonderfully written autobiography that delves into the struggle of one of the most sought after entrepreneurs of India. Sandeep happened to be a starry-eyed dreamer from a modest background. He's been through a tough journey that comes alive in this book. As the name suggests, this book speaks of fighting despite all roadblocks.
Written lucidly, this book shall turn out to be a good read for those looking for their dose of inspiration.
42 reviews1 follower
October 18, 2020
This book is an autobiography of Sandeep Aggarwal.
He have penned down all his experiences whether it is a success story or failure.
An inspirational book which will tell you to follow your passion with determination and courage and not to scared by your failure.
Motivational book which should be your must read.
2 reviews
October 22, 2020
A moving history for the present youthful age to learn and follow, that in the event that one have mental fortitude, assurance, energy for the things to accomplish then one can be a hotshot in this relentless world and set up themselves as a person.
Profile Image for Ipshita Das.
264 reviews17 followers
October 28, 2020
Fall Again Rise Again

It's an autobiography of a very successful and hardworking entrepreneur of India i.e. Sandeep Agarwal. Here in this book he has written about his journey from scratch and how he had gone through all the obstacles, difficulties and faced every issue and didn't gave up. His dedication, honesty and rightfulness is what we need to read for. I really liked this one, it's quite different from other business autobiographies. The language was easy and lucid. Will recommend to those who are into entrepreneurial space.
Profile Image for Isha.
174 reviews6 followers
October 28, 2020
The best thing I like about Autobiographies is that I don't feel guilty for reading someone's personal diary yet get to know whats going on inside their head, this was same for this too. I quite enjoyed reading it, the ups and downs, the failure, the motivation to keep going are very well penned.
The best part is that its chronological hence make it easier to comprehend.
I found it really helpful to understand the real world better & to understand author's world too.
I'll recommend it to everyone who enjoys non-fiction.
Profile Image for Abhilash Ruhela.
643 reviews64 followers
December 8, 2020
47th Book of 2020

It has been sometime since I stayed long with one book because I have got this bad habit of completing a book within 3-4 days as soon as I pick it up for reading. But due to certain events in personal life, I read Sandeep Aggarwal’s entrepreneurial-based autobiography named “Fall Again, Rise Again” quite slowly and peacefully maintaining notes of the same. Sandeep has co-authored this book with Sunny Sen. I got introduced to Sandeep Aggarwal when he judged a show based on Start-ups along with my favorite – Raghu and Rajiv on MTV. I got very much impressed with the kind of questions and interrogations he used to do with the contestants. It gave the vibes that he is a very knowledgeable and informative person in the field of Start-ups and creating something out of nothing. This book has just come like a surprise all of a sudden and I am glad I am done reading it.

The book stays very true to its title- “Fall Again, Rise Again” as the life of Sandeep has been almost on the same verge where he kept falling and rising again in almost every stage and big events of his life. I just couldn’t comprehend how Sandeep could create something new every time his last venture failed so badly – and this is what Sandeep speaks very vastly in this book by regularly sharing his personal experiences. His determination, hard work and never-quit attitude has been reflected in every page. As the book majorly speaks about how Sandeep developed ideas and then took it further in the market to get funding to develop it into a bigger establishment and finally, implemented several changes as the challenges kept coming in front of him, this serves as a very beautiful guide for anyone who has ever imagined himself/herself as an Entrepreneur or Start-Up creator.

Sandeep has written the book in the form of small chapters with smaller sections within them where each of them have some kind of a message for the readers- sometimes straight or otherwise for the readers to read between the lines and decipher what is the author trying to say behind this story. Mr. Aggarwal has shared how he learnt various lessons which he implemented later in his life while working in Microsoft headquarters – how not being fluent in English yet reaching up to a stage where he worked in foreign lands and even ended up becoming a person who gave regular speeches in different seminars and television programmes – how the power of building and maintaining relationships and networks can make you reach heights as opportunity can come from any direction etc.

Author has widely spoken on the challenges faced in entrepreneurship such as the hiring challenges where getting a good candidate becomes really difficult as no one wants to work with a start-up. Also, start-up needs some experienced candidates who comes with the requirement of a kind of package demand which a Start-up can hardly manage. As his most ambitious venture- ShopClues was more about operations, author explains how he learnt from this mistake which he corrected later when he founded Droom where he tried cutting off as many operational work as possible and became more reliant on technology.

Similarly, ShopClues was more about delivering products to the end-consumers where Sandeep has given an insight upon how courier charges vary in terms of the amount of orders received daily by the business. Also, how North-east region of India became a challenge for him as the delivery and transport is still a challenge for the rest of India to reach. When author talks about his internship days, he tells how he ended up facing 37 rejections after which he got a great opportunity with Charles Schwab. Along with sharing his life, author also gives many informative insights upon the other big and contemporary companies of the times he was struggling to make his mark. I also liked how it has been promoted in the book for the people to move to small companies even if they start their career with MNCs. How author ended up making this step is another memorable reading experience in the book.

Overall, the narration is very simple and even a layman can understand all the business and finance terms used by the author. The small chapters help you to read book taking breaks and gaps. Summing up the book within 200 pages is another positive point as such exploratory life of any individual could have gone for more than 400 pages also. The editing team should be credited for this. The book is going to inspire many youngsters from India who remain confused on various topics as author has shared the kind of challenges even an achiever like him had to fight through to be at a place where he is a big face but still going through several turmoil’s.

Talking about the drawbacks now, I must say that because the book is not written in a linear way, it becomes really difficult to understand the shuffling of the timeline. This has also ended up having many sections or part of the stories to be told twice and sometimes, even thrice. Hence, it becomes repetitive in many chapters. There are also some typos and spelling mistakes in the book which is surprising to have got missed when the book is drafted by two authors and proofread by Rupa Publications. Then, I also wished to know many things about author’s life which I think has been skipped like how he ended up becoming judge in MTV Dropout which made him known to other world of audience has not been mentioned at all. I wanted to know many more details about his routine, personal life, his philosophical beliefs etc.

Other than the few points mentioned above, this book is definitely needed in your book shelf. I give this one 4.25 stars out of 5. Please do read if you have aspired to be an entrepreneur or even if you are working as an employee.

Thanks.

WRITING BUDDHA
18 reviews2 followers
December 1, 2020

Fall Again, Rise Again by Sandeep Aggarwal with Sunny Sen (Rupa Publications) is a candid and honest memoir, narrated in a simple and very relatable manner.

The book starts off with his modest childhood that was filled with good values, but academic struggles nevertheless. From a child who wasn’t admitted to a school as he was not fluent in English, to someone who showed academic excellence in high school, the journey of failure to success was something that the author experienced right from childhood. However, college life was filled with more failure academically! But then again, he got a scholarship at university and rose once again.

As the reader delves deep into his life it all seems seems like a great roller coaster ride. His marriage and subsequent shift to the US; the making of the American Dream; his vast experience across different jobs; returning back to India and staring his first venture ShopClues; a charge of insider trading in the US and nurturing his next venture Droom. All this and more gives a picture of the deep personal and professional struggles that he underwent.


An individual is what he is because of the situation around him and the life experiences that he has. One of the most striking features of this book is how the authors link the then prevalent social and political scenario as a parallel to what was happening in Sandeep’s life at the time. When he was in college, the economic liberalization of the 1990s under the finance minister Manmohan Singh has really impacted the country. The Blue Star operation changed things. The advent of the colour TV had some role to play in his life. While he was in the US, the dot com bust gave another turn to events. It is interesting to view all these political and social events as a background against which the story of his life unfolds.

His insights about the other successful people he observed in his career are also quite perceptive as are the lessons from his own story. having met people like Sabeer Bhatia, Bill Gates, Steve Balmer and Charles Schwab amongst others, surely gave him a unique point of reference to view life and work.

One of the key lessons as the title suggests is that success is about persistence and not giving up in the face of failure. However, Sandeep’s example opens up many other insights as well- how you can learn from other successful people, how you can move seamlessly from one field to the other and capitalize on transferable skills (he moved from IT to finance to Entrepreneurship) and most importantly, how to acknowledge that failure is a part of ultimate success!
115 reviews1 follower
October 27, 2020
BOOK ALERT
FALL AGAIN RISE AGAIN
BY: SANDEEP AGGARWAL
NO. OF PAGES: 200
FORMAT: KINDLE
PRICE: Rs. 199.50
GENER: AUTOBIOGRAPHY
ABOUT THE BOOK
This is an intimate and moving autobiography of one of India’s most successful start-up entrepreneurs.
If ever there was any roller-coaster, it is that of Sandeep Aggarwal. ‘Fall Again, Rise Again’, are words that sum up the entire life of the founder of two billion-dollar companies- Droom and Shopclues. Sandeep’s story is that of middle-class boy who couldn’t speak English for much of his school life but dreamt to make it big someday. A young professional who went to the US and couldn’t get a job but eventually became a sought-after Wall Street analyst. He achieved more success then he could imagine but gave up everything to return to India to become an entrepreneur. An entrepreneur who built one of India’s very few unicorns but was ousted from his own company. A dreamer who saw his dreamer who saw his dreams crushed by charges of insider trading in the US but rose like a phoenix to create yet another company- Droom. He was an accused whose agonizing wait for a final decision in his case continued for six long years. But that didn’t stop a string of global investors from putting money into Droom including Japan’s Toyota Group company. He was finally vindicated when the US govt. dropped all criminal charges against him in February 2020, and the Securities and Exchange Commission settled all civil charges against him around the same time. This is unlike any autobiography, especially among those written by people from the business world. Sandeep’s emotional strength and searing honesty will inspire and impact you in away that is very, very rare.
MY VIEWS
This book is a true motivation to all those who dream big. The story of Sandeep’s life is inspiring and we can learn many things from his life. The mistakes he did, patience, courage and calmness are what pay off him. Coming to the literature, the book is well written, the language is lucid and easy to read. The story is simple and gripping, once you start reading you won’t feel like stopping.
In today world you need this kind of motivational stories. The man from India achieved a lot and by reading the book I understand why foreign company hires Indians to handle their companies a must read for all Enterpreneures.
Profile Image for Shivanshu.
175 reviews2 followers
November 18, 2020
REVIEW:- FALL AGAIN, RISE AGAIN
AUTHOR :- SANDEEP AGGARWAL

This book is not simply like as other books but in the other hands it was an inspiring autobiography of author Sandeep aggarwal himself.
Sandeep aggarwal who is a founder of multi billionaire companies like Shopclues and Droom.

Sandeep is a middle class family boy story of this book starts where we read about the early school life of him and the problem of school life like choosing stream in 11th as well as facing inequality too because he didn't even able to speak english well but from the early age he wanted to do something big.

Although he shared about his college life too but real interest of the book starts where we get to know about his company named "Savitri financial service limited". This book shows all the ups and downs whome he faced and the real struggling phase of a entrepreneur early life. How he able to manage everything to stand up in this financial business.
Eventhough after all that he became the owner of Shopclues which started in 21st november 2011. But life dosen't stop here, some failure strike him hard and he step down from the CEO post of his business but afterwards he started Droom and started his life one more time from the beginning.

This is so inspiring and motivating book. Knowing about a business, Software, Technology, Companies, Stock exchange and how all they works is surely a great learning for everyone and the will power which author holds to face everything in the meantime is just really astonishing to read for sure.

Narration of the book is on the point and the way how author explain everything in this book about his life is just magnificent.
The way how author explained everything in this book is so astonishing also the language used by the author is simple so even a beginner can easily be able to gasp everything easily.

Book cover is beautiful and the title is totally apt. to this book.

Overall i loved reading this book and surely reccomend this to all.

RATING:- 9/10
Profile Image for Siddhant Agarwal.
566 reviews25 followers
November 29, 2020
Fall Again, Rise Again is the autobiographical account of Sandeep Aggarwal and how he braved the odds to start India’s one of the very few unicorns. The story of a middle-class boy who couldn’t speak English for the better part of his school life, but had bigger dreams for his future. The book tracks his journey as he tells us about his journey from different cities in Haryana, his fist job, life in the United States, and his journey as he created ShopClues and Droom. Highlighting the good, bad and the ugly aspects of his life as he became a sought-after Wall Street Analyst, then an entrepreneur in India. He details his life as he faced insider trading charges for 6 years, and at the same time was managing the growth of Shopclues. The book is an interesting and honest account of a man who has the ability to take challenges head on, and come out of it shining.

The story has been penned in an honest voice with all aspects of his life, professional and personal covered. Being an autobiographical account, he talks about how various stages in his life unfolded, and how that fueled his fire to become an entrepreneur. The telling is simple, yet brings out some interesting learnings, most important being to never let go of one’s dreams and to persist. Another aspect of the book that I liked was that it highlights how friendships and networking is important, both personally and professionally. There are multiple instances where we see his networking playing a crucial role in the way things unfolded for him. While his story has a lot of ups and downs, it goes on to show that if a person has a dedicated life for an activity, he can surely succeed. The language of the book is simple and engaging. One thing that stands out in the book is the fact that while it is an autobiographical book, there are no magnanimous gestures or over-the-top claims. It’s simply the story of how a person got what he wanted.
Profile Image for Sagar Thakare.
155 reviews3 followers
October 22, 2020
Wow what a Book after a long time.

Fall Again Rise Again the title is such a motivating one

The book is around 200 Pages but i didnot get bored on even single page the stunning story by Sandeep Aggarwal.

He is founder and owner of Shopclues and Droom.

The book is life cycle of Sandeep start from the school days that how he struggle in early life , the moment he come to usa how his life is changed

what i like is he describe honestly what happen in his life the way his US Joruney , He came there save some money

see the business oppurtunities the way Amazon is growing in the period of 1998 , when he get idea to launch Startup like Shopclues the

challenges he faced for that.

He also tells that family is most important thing and he always count his blessing

The one sentence he mentioned in the book when you are in Japan think in there way

it is not necessary to know english to run the company.

The make in india way he describe every plot written on the book is so engaging.

he tells that many times he get knocked down but he always come stronger than ever

i like the milk run concept he introduced in shopclues.

Sandeep always use the brain smartly in India he uses INDIA WAY to penetrate into market

like in Northeast where nobody is intrested to give delivery he uses Indian postal services similarly

He also focuses on Tier 2 and Tier 3 City customers to gain momentum in business.

moreover i found that he has describe his rich experience in the establishment of Shopclue and Droom which inspires , motivates and fill with pride that

how sandeep agaarwal has founded business from scratch.

he tell that no failure and success is final and one need to move on in life.

it is great book i read in Oct 2020.
123 reviews
November 25, 2020
"Fall Rise, Rise Again" by Sandeep Aggarwal is definitely an inspirational one. The title actually attracted me towards picking it up as I want to know more about the fall and rise of the great Sandeep Aggarwal who is the founder of Shopclues and Droom.Describing about one's success is easy but describing more about one's failure is tough. That's what Sandeep has done in this book which is actually a motivation as he tried his best to achieve success in his life.
This book is from the start of his life till now like from his student life to that of launching his own startup.With great mention of google and microsoft, I actually got a lot of knowledge about the Internet world.Definitely Silicon valley will be the hot topic here being the hub of all the technologies there. Sandeep explored everything and with great difficulty came up with the idea of starting Shopclues and Droom.How he understand the concept of marketing in Amazon when he went to USA.Giving the example of Japan he says that knowing english is not the key to success.He made India proud with actually developing these two companies.
The language and the narration of the book is quite good with few grammatical errors. The title is quite apt as this was the thing which attracted me towards reading this book.The mentioning about the support of his family's support is the best thing I found. Recommend this book to everyone to get some real motivation.
Profile Image for Priya.
391 reviews15 followers
October 19, 2020
This book gives us a glimpse of the life of Sandeep Aggarwal, founder of Shopclues and Droom.

At the time when you are depressed due to unavailability of jobs, worried about your career this book will give all the motivation you need to think differently and become a successful entrepreneur.

The book shows how a person who could not speak proper English went ahead and became a successful entrepreneur. The author has given even the minute details of his childhood, college life and his career.

This book gives us the ups and downs he faced in his life and how despite the struggles his family and friends stood by him and continued to support him. He shares the failures and successes of his life and how he overcome all the negativity and gives us the practical example of the popular saying that the show must go on and it should not stop for anyone or anything. When you have a goal or dream to achieve you have to focus only on your efforts and your final aim not on the things that deter your steps.

This book is a true inspiration for everyone. The message given by the author will only help you if you start implementing it in your life. No book can get you success until you believe and try for yourself. The language used here is simple and lucid and this book is meant to motivate everyone. I liked this book very much and I strongly recommend everyone to read this.
217 reviews1 follower
October 24, 2020
Name:Fall Again, Rise Again
Author:Sandeep Aggarwal
Page count:200 pages
Genre: Autobiography
Rating: ⭐⭐⭐⭐⭐/5

This book contains different stories of Sandeep Aggarwal,founder and owner of ShopClues and Droom.The story revolves around his school days where he was not even able to develop a conversation in English. Moreover, speaking a word in English was like a tough row to hoe for him. Eventually he moved to US but before that he faced lots of struggles and hardships during his teen days. Many a times it was difficult for him to stand and make things work but still he chosed to do that. There has been many unprecedented situations where even his mind was not balanced but this is what life is all about.
The way author has portrayed all his difficulties and challenges he faced in just one book, is truelly remarkable.
There has been many points in the book where i personally felt ultra motivated and truelly if you are looking out for a Motivational book, without any second thought you can go with this book.

This book will actually make you feel that you are not the only human who is facing problems in the life. In order to be successful, you have to face hardships in your life and rather being broken , you should learn from them. Always remember Failure is not the end. Preferably a new and a good start.
Profile Image for Neelanjali । booksmakemewhole.
129 reviews100 followers
February 3, 2022
"The worst thing a human being can do is have self-pity."

Sandeep Aggarwal is the founder of two billion-dollar companies. The first one is ShopClues and the second one is Droom. His life has been no less than a rollercoaster ride. The title perfectly sums up his life's journey, as despite a lot of hurdles and setbacks in his way, he continued to work tirelessly for his dream and became a super-successful entrepreneur.

He was born to a middle-class family in the Indian state of Haryana. He could not speak English properly, but his passion to make it big in life took him to the US. Once there, he studied to get a degree in MBA. He struggled with finding a job, but never gave up and eventually he became a much sought-after Wall Street analyst. He achieved more success than he could ever imagine and worked with some of the biggest tech-giants in the world.

He gave up everything in the US and returned to India to become an entrepreneur. He was ousted from his own company as a result of the insider trading charges against him by the US Government. His life was no less than a nightmare but still, he rose like a phoenix and started the biggest online automobile platform in India, Droom.

This book is a holy grail of learning and emotional strength. Sandeep's story is an inspiration for many who believe in the power of their dreams. A must-read through and through!
Profile Image for Pritha.
280 reviews21 followers
October 23, 2020
AUTHOR: Sandeep Aggarwal

BOOK: FALL AGAIN, RISE AGAIN

PAGES: 200
.
The story starts with his school days where it is mentioned that he was not able to even spell any English word. The story moves further and detailing about how he struggles in his childhood and how he moves to US and how he became an entrepreneur.It's an motivational journey of entrepreneur Sandeep Agarwal.
This is an inspirational autobiography book.The Author has mentioned Each and Every Incident of the Life Since Childhood in Detail. The Author has mentioned Each and Every Failure as well as Success of the Profession. The Author has written about Shopclues and Droom, Two Companies that He Founded and is An Owner as well.
It's a very heart touching story with a strong message. The language is simple and definitely recommend all to read it. It is a very interesting read too, difficult to put down once the reader has started it.The narrating style must be appreciated.A simple story, but a bit engaging too.Will recommend this for anyone who is looking for a shortread this weekend.
happy reading.
Rating-⭐⭐⭐⭐
340 reviews2 followers
October 29, 2020
This is an autobiography of one of the successful entrepreneurs. By Author's name only you might have guess this book is about the startup owner of online portal shopclues. His life journey which is full of roller coaster of ups and downs is explained in the book.


His story will motivate a fresher or an entrepreneur who is stuggling and thinking of big dreams to achieve something in his life. Sandeep studied in India and could speak average english but his big dreams landed him in US and after a great fight he bagged with a analyst role in wall street. He achieved success but returned to his country to became a entrepreneur. Started an online portal from which he was discriminated and charges were pressed against himself but he rose from ashes and started a new company droom. He was finally free of all the charges in the year 2020 and his determination and strong will worked well for him in life.


I think the stories of startup entrepreneurs motivate you to never loose hope and should constantly think creative and new ideas for survival and to make his brand a big one in the industry.


Will definitelty recommend this story to read to everyone.


Profile Image for Shivangi Yadav.
249 reviews9 followers
October 22, 2020
Book:- Fall again Rise again
Author:- Sandeep Agarwal
Genre:- non-fiction

My kite needs to remain in the skies and soar higher than ever before.
In all of our life, there is something which we want to share with everyone to motivate and inspire them. Fall again Rise again by Sandeep Agarwal is an intimate autobiography. By reading his book I feel too motivated and inspire. As I am a management student and i must say this book is really helpful for me. Sandeep's life has full of success, failures, ups and downs, negative and positive surprises, and many big rejections too… but he always goes ahead.
SANDEEP AGGARWAL is a serial tech entrepreneur, philanthropist and angel investor. He is the founder of two unicorn e-commerce marketplaces in India—Droom and ShopClues.
The way of representing the thoughts through a story is really appreciable. The language is simple and easy to understand. The cover page is simple yet attractive.
I would like to recommend this book to every entrepreneur and commerce stream students.
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