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任天堂哲学

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美国《福布斯》杂志“世界最有价值品牌”

美国《商业周刊》“世界最杰出公司”

连续两年获技术与工程艾美奖

从小纸牌工坊到全球游戏产业霸主,任天堂走过了130年,依然充满活力。凭借对市场的敏感和创意,任天堂不断地推出划时代的产品,新一代游戏机Switch被美国《时代》杂志评为“2017十大科技产品”之首,排名超过苹果iPhoneX。

一家百年企业为何始终引领着世界娱乐产业的发展方向?本书全方位呈现了任天堂以创意为先导的核心价值观,解读伟大的构想如何帮助企业抢占先机,占领市场;如何获取灵感,将天才创意变成产品;如何通过管理创新激活组织和员工,提高经营效率。

249 pages, Hardcover

Published June 1, 2018

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Profile Image for Yuxin Zhang.
96 reviews1 follower
April 30, 2021
主要是岩田聪及其之前时代的记录,对于Switch的爆火则未提及。
“我们期待着任天堂能创造出更加美好的未来。”
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