The Five Secrets of a Sales C.O.A.C.H.

by Hilmon Sorey, Cory Bray

Coaching is the activity that has the greatest impact on individual human performance in a team setting, and that’s especially true in sales. A sales coach observes performance, identifies a challenge, and works to rapidly make an individual better. This book equips current and aspiring sales leaders with the C.O.A.C.H. framework, a tool they can use to effectively and efficiently coach their teams. This book is written as a business parable, a fiction book that follows Arlo along his journey to becoming a sales coach. It has the frameworks and actionable insights of Hilmon and Cory's other books, but is presented in story format to make the concepts more engaging and memorable.

156 pages, Kindle Edition

Published October 6, 2020

Reviews

[Shawn Lacagnina · Rating 5 out of 5]

I got a lot more out of this book than I ever imagined when I began. The author teaches the information through a story of a sales manager at the end of his rope. There are enough details to keep the story interesting and engaging, while clearly presenting a format to learn the information.

I marked up my book with notations and gained insight into coaching as a manager and as a professional business coach. I was also reminded of one very important concept: telling a story is a fantastic way to impart information making it easy to understand and remember. Storytelling is powerful.

This is a solid read and highly recommended.

[Sibusiso Msomi]

Exceptional

I would recommend this book to any leader who either has a sales team or has leaders who look after sales team. It’s simple to understand and the framework easy to apply, yet the results are almost immediate.

[DSels · Rating 5 out of 5]

Awesome!

Ver powerful and informative. This book breaks coaching down in a way that makes it simple and easy to remember!