When Verbeek writes that “technologies are inherently moral entities, this implies that designers are doing ‘ethics by other means’: they materialize morality. Usually, this ‘doing ethics’ happens in an implicit way” (Verbeek 369), he takes the perspective that these objects of our creation should not be viewed in opposition to human existence but rather as another medium through which we experience and act. Because they shape our perceptions, interactions, and decisions, they hold moral weight by design, whether intentional or not. Technological mediation in terms of ethics manifests with the recurrent example Verbeek provides of how obstetric ultrasound technology is morally relevant because it influences decisions regarding prenatal care and parenting (Verbeek 366). This technological innovation’s impact on moral choice is implicit in the sense that by design it may not have been created to hold such weight on a decision as heavy as the conception of life, but inherently it does. Verbeek’s argument introduces a moral framework upon which environmental values and practices also exist. His argument underscores the need for a deeper understanding of the moral dimensions of technology and the ethical responsibilities of designers, users, and society as a whole.