M: Marketing by Dhruv Grewal Professor, McGraw-Hill Education

by Dhruv Grewal

NOTE: Access code is not included with this book Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on ...

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Reviews

[Grant Cousineau · Rating 2 out of 5]

While this book was easy to read, had helpful visuals, and plenty of real-world examples to help convey the information, on the whole, this textbook wasn't very useful in helping me learn about marketing at a master's degree level. It's better looking than most textbooks, but it felt like it was focused more on a broad view of business than specific marketing components. It got into basics like what products and services are, what a retail store is, and how a supply chain moves goods from manufacturers to wholesalers to retailers to customers. A lot of it felt basic, and little of it got into the real "meat" of marketing.

Full disclosure, I was a product marketer for a few years, and have worked closely with my company's Marketing department for about 13 years: writing and reviewing copy, developing video transcripts, editing digital content, running the company newsletters (with over 80,000 recipients), conducting marketing research, and much more. This book barely scratched the surface on value propositions and positioning, other than defining what they are. If you have a smartphone, you probably know everything covered in the social media chapter. It spent too much time discussing business from a bird's eye and not enough preparing students for any kind of job in marketing.

Beyond that, some of the graphics were repeated for different visuals, showing a laziness of design. Real-world examples, while interesting, gave little context beyond what could be found in a Googled article. It wasn't a terrible book, especially if you're completely new to business, but for the course I was in, this was a fairly easy A and disappointing. Perhaps that's partly on the professor for not encouraging us to do much beyond take quizzes on the text, but if you're a Marketing professor, I'd research other options before selecting this book.

[Ashley Haynes · Rating 3 out of 5]

Had to read this book for a college marketing class. While it has a lot of good points it is not something that is applicable to the average person, the skills here are for someone seriously looking to get into marketing (but for large companies). This book does not give very good information for self-marketing or small-business marketing. Unfortunately it just was not the kind of material I found useful in what I plan to do in my life. Recommend to read if you plan to be a marketer for a major company/firm.