As a youngster brought up by the seaside, I have always been aware of the saucy seaside postcard with its double entendre meaning. Indeed, as boys when we went down to the sands to play football we often stopped to look and laugh at the displays outside the various gift shops to see any new risqué postcards that had been added. In addition as I grew older I collected the Bamforth comic postcards that related to cricket and this led me to write articles about comic cricket postcards and Bamforth productions in particular. Linda and I also visited the Bamforth Postcard Museum when it opened and watched a film about the firm in the cinema there. So it was no surprise that when I saw an in-house magazine that the firm produced I had to have a copy in my collection!
And here it is ... in all its risqué glory. Some just funny, some more rude than funny but all part of the comic seaside postcard heritage. ETW Dennis, who took over the Bamforth banner, have produced an interesting magazine in that as well as over 50 examples of their postcards, there are short articles including one on an artist who spent a lifetime with the firm.
The artist in question in this first issue is Douglas Tempest (1887-1964) who, born in Norfolk, always wanted to be an illustrator. As a consequence he left his office job to study at the Leeds School of Art. He then joined Bamforth as their first staff artist in 1912 and was with the firm for the following 42 years until his death. He produced more than 5,000 designs for the firm and most of them bear his initials and his full signature. There are a few unsigned or have the monogram DOT, DT or HY and the thought for these from the firm is that he considered some designs too rude to acknowledge.
He covered a whole host of themes with some of his best produced during the 1914-18 war. In the 1930s his designs betrayed some of his interests such as walking, motoring and family life. He was meticulous in making sure that every detail in his designs was accurate and Bamforth felt that in output and style he must rival the great comic postcard artist Donald McGill.
There are a couple of other short editorial articles before the artwork comes to the fore. For example, a market gardener enters the greenhouse where two young ladies are arranging the bedding plants and the foreman shouts to the newcomer, 'Couple here ready for bedding out Bert!' and a couple in bed are disturbed by the telephone and the lady answering says to her companion, 'It's my husband - he says he's with YOU!' And they are a couple of the less risqué captions that appear on this riotous collection of comic seaside art ... it is certainly eye-catching!