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The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
- GenresBusiness
237 pages, Paperback
Published October 26, 2020
109 people are currently reading
170 people want to read
About the author
Marcus Sheridan
23 books37 followersCalled a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world.
Since this achievement, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry.
Since this achievement, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry.
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Displaying 1 - 9 of 9 reviews
January 20, 2021
Many ideas for using video for business
Easy and quick read with many examples, stories and practical tips. Will return to the book in the future for sure, now it's time to get busy with implementing some of the advice that most applies to my situation.
Easy and quick read with many examples, stories and practical tips. Will return to the book in the future for sure, now it's time to get busy with implementing some of the advice that most applies to my situation.
July 8, 2021
If you are a marketer, you MUST read this book.
It shares great insights on how to leverage video to sell more and grow your business.
This is especially valuable in a post-pandemic world.
Flow: 5/5
Actionability: 5/5
Mindset: 4/5
Some of My Highlights:
"...according to Nielsen's 2018 Total Audience Report, the average adult in the United States now spends nearly six hours per day watching video across their television, laptop, smartphone, table, and TV-connected media devices. Add that to the more than 1 billion hours of video consumed every day on YouTube, and you start to appreciate just how ingrained video has become in our daily lives."
"A recent study by Facebook on 'the persuasive power of video' found that people tend to gaze five times longer at videos in their social feed compared to static text."
"In fact, our average customer at River Pool has watched more than 20 minutes of River Pools-produced video before they buy."
"...as long as the quality meets your company's brand standards, then it's likely a good thing. (salespeople creating their own videos).
"That being said, if you have a choice to make the videos look and feel more professional, then, of course, you should. Just don't let this quest for perfection hinder your ability to get started."
"...more than 80% of the buyer's journey now happens online in a self-service fashion, before they even think about contacting a vendor directly or speaking with someone in sales."
"Marketing has become the sales rep that never sleeps, and every marketer needs to think more like a seller as they become responsible for an expanding part of the buyer's journey."
"Google has been placing greater emphasis on video content in its rankings for search results."
"You'll also want to consider how you approach your 'every day' educational videos... versus your 'hero' videos that will tackle the most important topics and warrant a greater investment in planning and production."
"These videos may also warrant more supporting visuals to help explain the topic, such as the use of a whiteboard or chalkboard, screen capture, or cut-aways to shots of products or services in action."
"But be mindful that 'winging it' rarely ever works, no matter how talented your team is on camera."
"Planning is the most important phase of any video production."
"That means you'll need to rely on your creativity and willingness to experiment - especially if you don't have the budget to hire a creative agency."
"On social media, prioritize sharing shorter-form thought leadership videos that can quickly capture attention and be consumed in their entirety in five minutes or less - ideally, no more than two or three minutes."
It shares great insights on how to leverage video to sell more and grow your business.
This is especially valuable in a post-pandemic world.
Flow: 5/5
Actionability: 5/5
Mindset: 4/5
Some of My Highlights:
"...according to Nielsen's 2018 Total Audience Report, the average adult in the United States now spends nearly six hours per day watching video across their television, laptop, smartphone, table, and TV-connected media devices. Add that to the more than 1 billion hours of video consumed every day on YouTube, and you start to appreciate just how ingrained video has become in our daily lives."
"A recent study by Facebook on 'the persuasive power of video' found that people tend to gaze five times longer at videos in their social feed compared to static text."
"In fact, our average customer at River Pool has watched more than 20 minutes of River Pools-produced video before they buy."
"...as long as the quality meets your company's brand standards, then it's likely a good thing. (salespeople creating their own videos).
"That being said, if you have a choice to make the videos look and feel more professional, then, of course, you should. Just don't let this quest for perfection hinder your ability to get started."
"...more than 80% of the buyer's journey now happens online in a self-service fashion, before they even think about contacting a vendor directly or speaking with someone in sales."
"Marketing has become the sales rep that never sleeps, and every marketer needs to think more like a seller as they become responsible for an expanding part of the buyer's journey."
"Google has been placing greater emphasis on video content in its rankings for search results."
"You'll also want to consider how you approach your 'every day' educational videos... versus your 'hero' videos that will tackle the most important topics and warrant a greater investment in planning and production."
"These videos may also warrant more supporting visuals to help explain the topic, such as the use of a whiteboard or chalkboard, screen capture, or cut-aways to shots of products or services in action."
"But be mindful that 'winging it' rarely ever works, no matter how talented your team is on camera."
"Planning is the most important phase of any video production."
"That means you'll need to rely on your creativity and willingness to experiment - especially if you don't have the budget to hire a creative agency."
"On social media, prioritize sharing shorter-form thought leadership videos that can quickly capture attention and be consumed in their entirety in five minutes or less - ideally, no more than two or three minutes."
March 3, 2021
Good book, very valid in this age, but a large part of it is already in They Ask You Answer
Good book, videos are the future, a must read for marketing ppl and CEOs wanting to learn more about marketing. But a large part of it is already in Marcus Sheridan's book They Ask You Answer.
Also, it would be REALLY helpful if they would actually give the specific URLs of the videos they are referencing, instead of having a link to the main Vidyard website.
Good book, videos are the future, a must read for marketing ppl and CEOs wanting to learn more about marketing. But a large part of it is already in Marcus Sheridan's book They Ask You Answer.
Also, it would be REALLY helpful if they would actually give the specific URLs of the videos they are referencing, instead of having a link to the main Vidyard website.
June 17, 2021
I'm not a big fan of one-star review, but this book does deserve it. It is a retelling of They Ask, You Answer, accompanied by what feels like a very bad collection of blog post articles about video. I mean, I was stupid enough to think I could learn something useful about video in a BOOK. Nope, it doesn't work. So my advice, skip this book and go on YouTube, right now!
September 3, 2025
The book is fine, but I missed something new compared to ‘They Ask You, You Answer’. If you've read that one, there's a good chance you won't get anything new out of this one. And if this is your first book by this author, go ahead and read it. It's worth it!
December 21, 2025
MUST READ for sales and marketing
This book is a must read for all sales and marketing people. It is 80% tactical and 20% theory and will make you a rockstar in your chosen profession.
This book is a must read for all sales and marketing people. It is 80% tactical and 20% theory and will make you a rockstar in your chosen profession.
September 29, 2021
Duplicate 50% content from another book
Content duplicated from book named "They ask you answer". Maybe Marcus copy 5 - 7 chapters into this, so there is not too much to read
Content duplicated from book named "They ask you answer". Maybe Marcus copy 5 - 7 chapters into this, so there is not too much to read
December 14, 2021
Well worth reading
I was pleasantly surprised by this book. It had some good info and ideas. I took notes and got some useful ideas.
I was pleasantly surprised by this book. It had some good info and ideas. I took notes and got some useful ideas.
Read
May 1, 2022educational, emotional, engaging, empathy
Displaying 1 - 9 of 9 reviews