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The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth―the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
- GenresBusiness
368 pages, Hardcover
Published June 1, 2021
48 people are currently reading
124 people want to read
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Displaying 1 - 13 of 13 reviews
July 21, 2021
Found this really useful - it is full of tips for using LinkedIn to its full potential. Quite revelatory really as there are so many aspects that I wasn’t aware of before and I already use it quite a bit and have just hit 1,000 connections. Apparently the limit is 30,000 connections though so there is a long way to go yet! This has earned itself a permanent place in my office as I’ll be referring back to it frequently.
Yet another 5 star business book read for 2021 - only because I am only really discovering that genre this year.
Yet another 5 star business book read for 2021 - only because I am only really discovering that genre this year.
April 14, 2022
What I loved the most about this book is how practical it was and how I was able to put it to use as I was reading it. I like how direct and Daniel is in his writing, and how he is not selling some miracle but rather giving you the proper tools so you can go hustle. Although people assume I am tech savvy because of my age, I generally have not been an early adopter or an adopter at all. This book has helped me stepped out of my comfort zone by exploring social selling and to add it to my sales arsenal.
May 29, 2022
Jim Rohn says a book is worth if you get ONE good idea out of it. I got many more from this one about social selling on LinkdeIn. It was no rocket science but indeed very practical as I was looking for. If you work in sales, you should absolutely take a look at this.
May 5, 2021
I rate the book 5 stars as Dan has given a first class job of detailing how to use LinkedIn, and if you are looking for a basic guide then this is ideal for you.
When I was talking to my publisher about my first book “social selling - techniques to influence buyers and change makers” they said to me “the world does not need another book about LinkedIn”.
The first reason was that, as Linkedin is continually evolving, the book will soon be out of date and the second reason was that there are so many books on how to use LinkedIn.
Against that context, Dan has courageously taken on the challenge of a book about LinkedIn and on page 3 he points out there are 600 million people on Linkedin and at the time of writing this review there are 756 million. While that fact should not distract the reader, you can see a flaw. There is, nothing on “creator mode” for example, so there will be a shelf life to this book at some point.
I’m also aware of four other Linkedin books that were published recently. As the book is published by Wiley, I guess they knew this and had accessed the competition.
Dan takes us through how he uses LinkedIn, and he provides examples and templates. But I don’t see anything about any of the simple psychology that can be used and how the world has changed. It feels like a cold caller who has moved to social and while Dan tries to step forward in this new world of digital. I was disappointed that, at the end of the day, we fall back on how to push videos at people. Some of the advice is excellent, some of the advice is down right dangerous.
As an aside, I have a real problem with Wiley and the use of statistic and research. I’ve read a number of their books and they never offer a link to the quoted resource. Authors could (and I’m not saying that Dan has done it) quote anything. Kogan Page, my publisher provides links to all the quote, research, it’s just so much more cleaner and professional.
When I was talking to my publisher about my first book “social selling - techniques to influence buyers and change makers” they said to me “the world does not need another book about LinkedIn”.
The first reason was that, as Linkedin is continually evolving, the book will soon be out of date and the second reason was that there are so many books on how to use LinkedIn.
Against that context, Dan has courageously taken on the challenge of a book about LinkedIn and on page 3 he points out there are 600 million people on Linkedin and at the time of writing this review there are 756 million. While that fact should not distract the reader, you can see a flaw. There is, nothing on “creator mode” for example, so there will be a shelf life to this book at some point.
I’m also aware of four other Linkedin books that were published recently. As the book is published by Wiley, I guess they knew this and had accessed the competition.
Dan takes us through how he uses LinkedIn, and he provides examples and templates. But I don’t see anything about any of the simple psychology that can be used and how the world has changed. It feels like a cold caller who has moved to social and while Dan tries to step forward in this new world of digital. I was disappointed that, at the end of the day, we fall back on how to push videos at people. Some of the advice is excellent, some of the advice is down right dangerous.
As an aside, I have a real problem with Wiley and the use of statistic and research. I’ve read a number of their books and they never offer a link to the quoted resource. Authors could (and I’m not saying that Dan has done it) quote anything. Kogan Page, my publisher provides links to all the quote, research, it’s just so much more cleaner and professional.
October 12, 2025
I think the book had some good takeaways but I found much of it too basic for me, and there was a key bit missing IMO. I think the book’s teachings allow you to get the foot in the door through LinkedIn but it doesn’t teach you how to move it from there to a sale.
It should be called the Ultimate LinkedIn Guide to Getting a Lead, or something of the sorts. It teaches lead generation but not conversion.
I think the book needs some updating for currently what’s working on LinkedIn too. I think Daniel was once great on LinkedIn but I feel like he’s slipped onto the less good category now. Maybe that’s because he’s made his money so doesn’t need to be as good as he once was. Who knows? Or maybe he has so many followers so quality matters less now.
It should be called the Ultimate LinkedIn Guide to Getting a Lead, or something of the sorts. It teaches lead generation but not conversion.
I think the book needs some updating for currently what’s working on LinkedIn too. I think Daniel was once great on LinkedIn but I feel like he’s slipped onto the less good category now. Maybe that’s because he’s made his money so doesn’t need to be as good as he once was. Who knows? Or maybe he has so many followers so quality matters less now.
February 11, 2024
Just a basic tips booklet
The author just took his own experience and compiled a thin “book” about social selling on LinkedIn. It’s not a book, let alone a $17 one. It’s pretty much written like a conversation in a pub with a friend. Basic, repetitive, shallow. I admit I grabbed a couple of nice tips but it should actually be priced at around $5. You can get away with some Youtube videos on the topic instead of this booklet though.
The author just took his own experience and compiled a thin “book” about social selling on LinkedIn. It’s not a book, let alone a $17 one. It’s pretty much written like a conversation in a pub with a friend. Basic, repetitive, shallow. I admit I grabbed a couple of nice tips but it should actually be priced at around $5. You can get away with some Youtube videos on the topic instead of this booklet though.
Read
May 28, 2025This book by Daniel Disney is fantastic and worth reading. However, it is only written and designed for beginners who want to start and pursue the track of lead generation on LinkedIn. Before reading it, I thought it was an advanced-level book. But after reading it, I realized it's a brief introduction for salespeople about how to generate leads on LinkedIn. Still, this book is fantastic. I read it two times to refresh my knowledge.
May 3, 2021
Much Needed!
Having been in various sales roles over the last decade, leveraging LinkedIn as another medium for connecting with prospects has not been top of mind. It was great to have a consolidated collection of easy to understand information and advice. Couldn’t recommend it more! Great work Daniel!
Having been in various sales roles over the last decade, leveraging LinkedIn as another medium for connecting with prospects has not been top of mind. It was great to have a consolidated collection of easy to understand information and advice. Couldn’t recommend it more! Great work Daniel!
February 27, 2023
Covers it all
I liked how the books has its structure and covers every strategy.
What I didn't like was that the only examples are from the author. I would recomm3nd for the next version succesfull and not succesfull examples from diferent people and from different industries and job types.
I liked how the books has its structure and covers every strategy.
What I didn't like was that the only examples are from the author. I would recomm3nd for the next version succesfull and not succesfull examples from diferent people and from different industries and job types.
January 2, 2026
I’ve recently read 3 LinkedIn focussed books and this was by far the best. Even if you’re not looking to sell a ‘thing’ on LinkedIn there is plenty in here to help you sell yourself. What I really like is how practical it is, full of examples, templates and case studies to prove the points made and to help the reader make an easy start.
April 29, 2021
Educational and entertaining. Easy to follow with valuable insights. I'm already putting Daniel's tips into practice.
November 20, 2021
good LinkedIn starter
Simple but powerful set of recommendations for people like me, just starting to build personal brand on LinkedIn, and learning how to sell there.
Simple but powerful set of recommendations for people like me, just starting to build personal brand on LinkedIn, and learning how to sell there.
November 20, 2021
Great read. Very fast simple concepts
Displaying 1 - 13 of 13 reviews