Grafik Tasarımda Tasarım Fikri

Basics Design #8

by Gavin Ambrose, Paul Harris, A.Gülder Taşçıoğlu (Translator)

Literatür® Grafik Tasarım Temelleri Dizisi’nin onuncu kitabı olan Tasarım Fikri, Grafik Tasarım dalındaki temel başlıklarla ilgili kuramlara ve uygulamalara yönelik bir keşif sunuyor.

Tasarım Fikri adlı kitap, yaratıcı düşünceler ve konseptler üretme sürecini ve tasarımcıların sürecin başında kullandıkları yöntemleri tanımlamaktadır. Kitap, düşünceler ve metotlar, soyuttan kaçınmak konuları ve tasarımı akademik bir yaklaşımdan çok problem çözme aracı olarak ele almak üzerine odaklanmıştır. Tasarım Fikri düşünce üretimini, başarılı bir tasarımın hayat damarı, pratik bir beceri olarak öğretmektedir.

Metin, konularla ilgili pratik bir yaklaşım geliştirir ve düşünce üretimi için kullanılabilecek yöntemleri teşvik eder. Uygulamadaki pratik, çağdaş, öncü tasarım stüdyolarının çalışma örnekleri özet açıklamalar ve şemalaştırılmış imgelerle desteklenmiştir. Kitaptan grafik tasarım öğrencileri kadar profesyoneller de faydalanabilirler.

Öne Çıkan Başlıklar;

Beyin Fırtınası, Tasarım Problemlerini Tanımlama, Tasarım Yönleri, Fikir Geliştirme, Modeller, İlkörnek, Niteliksel ve Niceliksel, Tasarımda Araştırma, Problem, Numuneler ve Geribildirim, Seçim ve Rafine Etme, Eskiz, Hedef Pazarlar, Temalar, Değer, Fikirleri Görselleştirme

Katkıda Bulunanlar;

3 Deep Design, Miha Artnak ve Ziga Aljaz, Hugh Avila, Daniel Eatock, Faydherbe/ de Vringer, Futro, Mark Studio, Marque, Moving Brands, Navyblue, NB Studios, Pentagram, Research Studios, Social Design, Studio AS, Studio Myerscough, Studio Output, The Team, UsLot Everywhere, Webb & Webb, Why Not Associates, Z2 Marketing

Genres: Design, Nonfiction, Reference, Business, Art

200 pages, Paperback

First published January 1, 2009

Reviews

[Rana Heshmati]

چیز خاصی نداشت واقعا :)) ولی نمونه های جالبی داشت برای دیدن.

[Rebecca Perry]

This was a pretty basic overview of design industry related processes and terms. Not so much of the Design Thinking as I 'think' of it. It did give a basic way of applying the process to everyday, commercial work. It would be a great book to read as a student at college or university level, and I wish I'd read it as a student, because much of the everyday bones of the design industry were not really covered in my degree.

Few nice little changes of paper stock though out the book and a little bit on ethics in the back which was a nice touch.

In summary, I'd say essential for a student, good to review things like semiotics and rules of proportion in composition, but probably too basic for most practicing professionals.

[Evgenia Pradel]

simple and detailed explanation of design process. not so much about design thinking

[Tim]

I.m very split on how to rate this. On the one hand I am very happy to see a thought out thinking process being introduced into this area of work, however, I also recognize it as Design for Six Sigma being applied to a specialized endeavor -that's the good and the bad. I applaud it, but I really wish the author(s) gave credit where it is due. One mention would have been more than enough. As it is i get the feeling it was either appropriated without acknowledgement or the author ran with some else's application of DFSS and didn't know the connection. Understand I like this work and with a one sentence reference it would be higher rated.

[Zo Smi]

While nicely presented and logically organized, this book is too basic for anyone who has worked in a design field such as product design or UX design.

This book is most suited to middle or high school students who want a more formalized introduction to design workflows and principle concepts.

Reading this in 2026, a lot of the illustrative design examples feel quite dated--many are some 20 years old--and no longer appear as radically innovative as they might have been at the time. There are certainly fresher titles out there, such as The Design Thinking Playbook.

[Dani Ramírez]

It's a pretty basic overview of what Design Thinking as a process entails and tools that can aid you in the process. In that sense, it can be good as an introduction to the design industry if that's what you're looking for. If you're looking for more specific, practical advice or creative insight this book is not for you.

[Ahmed Sayed]

This book is ideal book to take a bird air view through the design process. This can make your vision more clear and your thinking approach more systematic. I recommend this book for people who works creative industry. It is a little bit old book for nowadays advertising techniques but basics still the same

[Araminta Matthews]

Basic but engaging overview of design principles.

[Meerah]

This book can be really useful for first-year design students.

[Miss M]

Really good book with a lot of examples, useful and practical. I highly recommend it!

[Israel Obiagba]

I would say the book introduced me to so much about design principles and thinking in a user centred way. One of the high points of the book is that it has lots of case studies from real-world solutions to problems.

[Alex Devero]

Very good introduction into design thinking. You will discover many tools and methods you can use to come up with new ideas for your clients.

[zoagli]

A beautiful book, gorgeous even. But it's about design (mostly of advertisements) not about design thinking.

[Mamraev Daniyar]

Nothing interisting for me. But if U ferst meeting with managment it will be interesting.

[Sasha Serge]

systematic and detailed with examples. it was nice to review knowledge for self though designer)