I’m always on the lookout for books about writing books, and I recently had the good fortune to receive an advance copy of Get the Word Out: Write a Book That Makes a Difference by Anne Janzer.
I’ve been a fan of Anne’s work since I read her book, The Writer's Process: Getting Your Brain in Gear, and was lucky enough to also have her contribute to my book, Rut-Busting Book for Authors.
So when she reached out to me for a review, of course I agreed, knowing that her book would be full of useful information.
And I was right. Get the Word Out is geared toward those who are writing a nonfiction book or memoir, with advice for every stage of the process, from defining your concept to publishing and promoting the book. But even though right now I am focused more on writing fiction books, there was still a lot of useful tips and encouraging words that applied to my writing journey.
For example, in the “Ditch the Niche and Pick a Pond” chapter, she talks about the idea of writing for niche market. This is something I am struggling with since I am transitioning from writing literary short stories to women’s novels and need to get out of one niche and into another yet am not sure how to gain a following in a totally new (for me) category.
Anne writes, “The advice to write for a niche makes sense. It’s much easier to market books when they address discrete audiences or solve specific problems… But this advice is tough to hear and act on. For me, the word niche summons an image of a small nook in a wall that might hold a single vase. It is, by definition, restrictive and confining. No one wants to crawl into a tiny box and commit to spending their career there. (That sounds boring!) You have grander ambitions for your book.”
But while she notes that you must “differentiate your book from the thousands of others on your topic”—or in my case, in the genre I am now entering—she suggests looking at it not as pigeon-holing yourself into a niche but rather as starting in a specific “pond.” Your goal, she says, is to have your book “work its way to a broader ecosystem of lakes. When you write a book that all the fish in one pond love, a few of those fish will swim to an adjacent pond and tell their friends.”
More advice from Anne: “As an author, you will want to choose one or two ponds for the book you are planning to write. The size of your pond depends, in part, on who you are, your subject matter, and the people you hope to reach”—equally applicable for both fiction and nonfiction authors.
I was also reassured by these words: “Your book doesn’t necessarily define you. You may write several books and you will do other things. Your life’s work may change directions… I’ve interviewed many authors who started in one area, only to discover that their readers drew them into entirely different, but adjacent, topics…Most of all, telling a person to stick to a niche sounds an awful lot like the dismissive ‘Stay in your lane.’ No one wants to hear that.”
Get the Word Out also covers finding your expertise, establishing your own authority on the subject matter and doing market research—both to determine who your readers are and to create a list of books similar to yours. (That’s the complementary/competitive titles part of the market research process.) Again, this is something that fiction authors also have to do.
The book details the elements of the writing process, from doing the research to curating stories, anecdotes and insights from other experts, as well as those times when the words just won’t come (see the “Prime the Pump” chapter). As for choosing which publishing path to follow, Anne provides detailed insights on all three options: traditional, hybrid and self-publishing.
And no book on writing a book would be complete without focusing on the dreaded revision and proofreading stages and the all-important marketing plan creation. Regarding the latter, she writes, “How you get to publication day and what happens immediately after will vary depending on how your book is published, the size of your author platform, and how much time, money, and effort you put into supporting the launch. No matter how you’re launching, you’ll be the one doing the heavy lifting of getting your book out into the world.” She has solid information on various book promotion strategies: what to do and how to do it, as well as where to find your fans and readers.
There is so much more in Get the Word Out: Write a Book That Makes a Difference, and I heartily recommend it as useful for all those who are thinking of writing a book or are in the midst of the book-writing process.