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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.
Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.
However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.
However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
264 pages, Paperback
Published April 27, 2021
3 people are currently reading
24 people want to read
About the author
John O'Brien
370 books46 followersLibrarian Note: There are many authors with the name John O'Brien. This profile contains various authors. See below for disambiguated authors.
John 2^ O'Brien : Author of Leaving Las Vegas
John 3^ O'Brien : Children's Book Author & Illustrator
John 4^ O'Brien : Pseudonym of Patrick Joseph Hartigan, Poet
John 5^ O'Brien : Pioneer of Person Centered Planning
John 6^ O'Brien : Co-Founder and Editor of Review of Contemporary Fiction
John 7^ O'Brien : GR Author, Horror, Post Apocalyptic, Science Fiction
John 8^ O'Brien : GR Author, Environment
John 9^ O'Brien : John O'Brien OFM, GR Author, Religion, Christian
John 10^ O'Brien : Biography, author of At Home in the Heart of Appalachia
John 11^ O'Brien : Business, Investment
John 12^ O'Brien : Crime
John 13^ O'Brien
John 14^ O'Brien
John 15^ O'Brien: New Zealand children's book author
John 2^ O'Brien : Author of Leaving Las Vegas
John 3^ O'Brien : Children's Book Author & Illustrator
John 4^ O'Brien : Pseudonym of Patrick Joseph Hartigan, Poet
John 5^ O'Brien : Pioneer of Person Centered Planning
John 6^ O'Brien : Co-Founder and Editor of Review of Contemporary Fiction
John 7^ O'Brien : GR Author, Horror, Post Apocalyptic, Science Fiction
John 8^ O'Brien : GR Author, Environment
John 9^ O'Brien : John O'Brien OFM, GR Author, Religion, Christian
John 10^ O'Brien : Biography, author of At Home in the Heart of Appalachia
John 11^ O'Brien : Business, Investment
John 12^ O'Brien : Crime
John 13^ O'Brien
John 14^ O'Brien
John 15^ O'Brien: New Zealand children's book author
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