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Tell Your Story the Walt Disney World Way: Using Disney Imagineering to Make Your Message Heard
A New Master Class in Imagineering
We all have stories to tell in our lives and our work. Whether it’s presenting a vision to stakeholders, or introducing new concepts and tools to co-workers, or explaining products and services to potential customers, we all have situations where we have to tell our audience—whoever that might be—something they need to know.
But where can we learn to tell these stories more effectively? Walt Disney World of course!
The Imagineers who design and build Disney theme parks are among the world’s best storytellers, and at the heart of their storytelling is effective communication. Disney’s Imagineers employ a variety of tools, techniques, and disciplines to convey specific ideas and experiences to their audience.
In Tell Your Story the Walt Disney World Way, a group of friends take an Imagineering Storytelling tour of the Magic Kingdom at Walt Disney World to learn how the Disney Imagineers communicate with their audience to tell their stories. Along the way, these friends also learn how they can adopt these Disney Imagineering principles to their own lives and jobs to help them tell their own stories.
Everyone has a story to tell.
The question is, how will you tell yours?
We all have stories to tell in our lives and our work. Whether it’s presenting a vision to stakeholders, or introducing new concepts and tools to co-workers, or explaining products and services to potential customers, we all have situations where we have to tell our audience—whoever that might be—something they need to know.
But where can we learn to tell these stories more effectively? Walt Disney World of course!
The Imagineers who design and build Disney theme parks are among the world’s best storytellers, and at the heart of their storytelling is effective communication. Disney’s Imagineers employ a variety of tools, techniques, and disciplines to convey specific ideas and experiences to their audience.
In Tell Your Story the Walt Disney World Way, a group of friends take an Imagineering Storytelling tour of the Magic Kingdom at Walt Disney World to learn how the Disney Imagineers communicate with their audience to tell their stories. Along the way, these friends also learn how they can adopt these Disney Imagineering principles to their own lives and jobs to help them tell their own stories.
Everyone has a story to tell.
The question is, how will you tell yours?
247 pages, Kindle Edition
Published November 10, 2020
10 people are currently reading
23 people want to read
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April 21, 2021
A fun book that describes how the Imagineers of Walt Disney World crafted the environment there to tell stories. There is a framing narrative of some families who are touring the Magic Kingdom in Walt Disney World. They are instructed on how to spot hidden details throughout the park that make the experience there seem more engaging. This ranges from Hidden Mickeys in rides, to how the ground is paved to mimic a dirty street in Liberty Square. At the end, the author ties together these design concepts and suggests how you can apply them to your own professional work. Any fan of the Disney parks will enjoy learning the secret design strategies that makes the Magic Kingdom magical.
Displaying 1 of 1 review