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8 pages, Audiobook
First published March 2, 2021
Stewardess Wanted.
Must Want the World.

”Attractive appearance will be foremost in importance,” read a 1963 American Airlines supervisor handbook, the sentence underlined for emphasis and elaborated on in excruciating detail: “We can sometimes pretend a person is attractive, if we admire them for some other reason. [Hiring such people] should be avoided.”
Delta put on a comprehensive defense in one of the first suits, filed by a stewardess who was terminated when her marriage was discovered. In another suit, United submitted an eighty-page brief detailing the reasons why only young, attractive women could address the “legitimate” business of meeting the social and psychological needs of its passengers: “Men can carry trays, and hang up coats and assist in the rare event of an emergency — they cannot convey the charm, the tact, the grace, the liveliness that young girls can — particularly to men, who comprise the vast majority of airline passengers … [men cannot] add to the pleasure of the trip, the loveliness of the environment or the ego of the male passenger.”
Airline executives openly admitted that they feared losing their market share if the women who served mostly white passengers were Black. They were also concerned, as one New York Times article explained, that “existing and potential ranks of white stewardesses would dwindle fast if the ‘glamor’ of the job were ‘down-graded’ by the employment of Negro girls.”
A very few of the stewardesses, especially those who crewed the more dramatic and dangerous flights, self-identify as veterans of war. Relatively few place their work in historical context or speak openly with civilians about the job’s more difficult moments. It is too much effort to address the disconnect between the perception of the job as all glamour and access amid optimistic globalism of the 1960s and its actual context, which also entailed objectification and misunderstanding, war and danger — the dark side of that globalist vision.

