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Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values
Protocol to Manage Relationships Today explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships.
When used effectively protocol can:
- Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the 'right' networks and a reciprocal relationship with the most valued stakeholders.
- Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value.
- Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
The book defines how tested values perfectly fit in today's society, where modern organisations want to build effective relationships and communities.
This book is focused on developing an increasingly vital expertise for professionals who deal with complex relationship management issues on a strategic and tactical operational level. They come from different fields, such as government institutions, non-profit organisations and commercial environments.
This book also gives protocol officers a contemporary approach towards the application of protocol. It is not designed as a complete guide to all the rules of protocol, but it describes how to translate the context into a tailor-made protocol for each meeting or event. The book explains protocol as a flexible method to handle unique situations.
Protocol is presented on four levels: the 'why' of protocol; the strategic and tactical level; the practical implementation; and the execution of protocol.
Protocol to Manage Relationships Today is written by Europe's foremost protocol experts with collective years of experience with the management of networking meetings and events at the highest level.
When used effectively protocol can:
- Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the 'right' networks and a reciprocal relationship with the most valued stakeholders.
- Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value.
- Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
The book defines how tested values perfectly fit in today's society, where modern organisations want to build effective relationships and communities.
This book is focused on developing an increasingly vital expertise for professionals who deal with complex relationship management issues on a strategic and tactical operational level. They come from different fields, such as government institutions, non-profit organisations and commercial environments.
This book also gives protocol officers a contemporary approach towards the application of protocol. It is not designed as a complete guide to all the rules of protocol, but it describes how to translate the context into a tailor-made protocol for each meeting or event. The book explains protocol as a flexible method to handle unique situations.
Protocol is presented on four levels: the 'why' of protocol; the strategic and tactical level; the practical implementation; and the execution of protocol.
Protocol to Manage Relationships Today is written by Europe's foremost protocol experts with collective years of experience with the management of networking meetings and events at the highest level.
320 pages, Paperback
Published November 10, 2020
3 people are currently reading
25 people want to read
About the author
Jean Paul Wijers
4 books8 followersJean Paul Wijers is Executive Director of Protocolbureau and the Institute of Strategic Relationship Management; as a relationship management expert he is regularly called upon to support the development of a new relationship management.
Many organisations are currently undergoing the transition to a more flexible network organisation aimed at improving collaboration, both internally and externally. A solid and profitable network is one of the key prerequisites for (business) success, but the development of professional relationship management is new and complex.
In 1996 he graduated from the Hotelschool The Hague, one year after starting his first company ‘Protocolbureau‘. Between 2001 and 2009 Jean Paul Wijers worked as Head Usher for the Master of Ceremonies of H.M. Queen Beatrix, at the Royal Weddings and State Funerals. Protocol is the basis of a professional relationship management; protocol is the modern currency of relationships.
Jean Paul is coauthor of the books Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values and Managing Authentic Relationships; Facing New Challenges in a Changing Context, published by Amsterdam University Press in 2020 and 2019. He teaches at the Hotelschool The Hague and at Georgetown Universtiy in Qatar.
Many organisations are currently undergoing the transition to a more flexible network organisation aimed at improving collaboration, both internally and externally. A solid and profitable network is one of the key prerequisites for (business) success, but the development of professional relationship management is new and complex.
In 1996 he graduated from the Hotelschool The Hague, one year after starting his first company ‘Protocolbureau‘. Between 2001 and 2009 Jean Paul Wijers worked as Head Usher for the Master of Ceremonies of H.M. Queen Beatrix, at the Royal Weddings and State Funerals. Protocol is the basis of a professional relationship management; protocol is the modern currency of relationships.
Jean Paul is coauthor of the books Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values and Managing Authentic Relationships; Facing New Challenges in a Changing Context, published by Amsterdam University Press in 2020 and 2019. He teaches at the Hotelschool The Hague and at Georgetown Universtiy in Qatar.
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Displaying 1 - 2 of 2 reviews
November 16, 2020
This book is written by several top European protocol experts and gives many examples of succeful (and less succesful) protocol - it is a great book to read and also very informative for those wanting to build strong networks.
November 17, 2020
This book offers a unique view on the value of protocol to build strong networks; I loved reading how Kings and Presidents use it to strengthen relationships. But the book also gives examples of the world of fashion and dance using protocol. It is a book written by European protocol experts and contains many examples of current-day protocol.
Displaying 1 - 2 of 2 reviews