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Coaching Rules: A How-to Manual for a Successful Career in Strength and Fitness

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Unlike your predecessors, it’s now possible to retire from a long and successful career as a strength and conditioning coach, personal trainer or group fitness instructor. These professions have earned the respect of other fields and are now collectively considered a legitimate career path. Being a trainer or coach is no longer viewed as just a hobby. With all of the available training information, you’d think there’d be more about the how-tos of coaching. There are countless books on theory, access to thousands of research papers and you can attend a continuing education event every weekend, but who’s teaching you how to be a coach?  Coaching Rules covers the six biggest obstacles you’ll face when pursuing success in the strength and fitness complacency, egotism, poor communication, lack of connection, overcomplication and client attrition. To a young coach, this book will be a sturdy platform to begin your new career. The seasoned coach will find subtle reminders, fresh perspectives and reassurance that you’re not alone.

247 pages, Kindle Edition

Published November 15, 2020

11 people are currently reading
38 people want to read

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Displaying 1 - 6 of 6 reviews
Profile Image for Robert.
280 reviews1 follower
April 23, 2022
Aunque sea para entrenadores de gym, se puede aplicar a cualquier coach:
Me quedo con:
- si quieres ser extraordinario, haz las cosas habituales extraordinariamente bien
- dame seis horas para talar un árbol y me pasaré las primeras cuatro afilando el hacha. Abraham Lincoln
Profile Image for Adrián Murillo.
2 reviews
August 30, 2025
Las reglas del entrenador es un libro que aún siento poco técnico en lo que a entrenamiento se refiere, te enseña a ser un gran acompañante en el proceso de éxito de tus clientes, en el proceso de tu vida profesional y trata de mejorarte con distintos ejemplos.

Si eres entrenador te recomiendo este libro ya que te hablará de cómo explicar los ejercicios a tus clientes, como hacerles sentir importantes, cómo corregir, te enseña a ordenar tus prioridades como entrenador para llegar al objetivo propuesto, también tendrás técnicas de aprendizaje.

Solo puedo dar las gracias a Brandon por haberme cambiado la vida con este libro. Desde luego no serás el mismo una vez leas las reglas del entrenador. Debe ser un libro vivo que abras de vez en cuando por una página aleatoria y recuerdes lo importante que es la regla que estás leyendo.

Profile Image for Dwayne Walter.
22 reviews2 followers
March 24, 2021
This book should be required reading for every CPT and all other movement certification programs. Every personal trainer, and I would venture to say all health and wellness coaches and practitioners, can benefit from reading this book. Brandon you did an incredible job my friend.
78 reviews1 follower
September 19, 2021
Amazing book! This is a MUST for everything coach in the fitness industry!

He gives you simple rules and instructions on how to elevate your coaching game!

MUST BUY!
Profile Image for Juande Perez Garcia.
16 reviews
June 22, 2023
Lectura obligatoria para todo aquel que quiera ayudar a las personas mediante el ejercicio físico.

Un must para entrenadores.
Displaying 1 - 6 of 6 reviews

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