I'm very sorry, because I am sure Trey Taylor is a very nice guy.
But imho 2 things define a CEO role.
1. There is a team of C-level executives that report to you, COO, CFO, CTO. If Trey has any of those in his organization, he makes no mention of it.
2. You have someone(s) who can fire you. Be it the Board, The Shareholders, etc.
Trey Taylor runs a company. He sounds like a great guy - but he is NOT a CEO.
According to his own book he runs a family Insurance company, that he inherited when his father died.
So he's the Leader of a small family owned Insurance Agency.
He had no other Executive-level experience, he doesn't appear to lead a team of executives - nothing that qualifies him to call himself a "CEO" other than he choose to put it on his cards.
He talks about hiring. Is he wrong about "hiring great people"? No, but the hiring practices he touts are completely unrealistic.
(Bring Spouses/parents to final interview?!?!)
Hardly qualified to write a book on being a CEO.
All of his examples are anecdotal - and don't amount to any practical advice.
If you want insights into running an executive team, dealing with clients, shareholders, vendors, regulatory bodies - look elsewhere.
And because I paid with cash, I can't even get a refund - so I wasted $6.