FOCUS TO DIFFER

by Al Ries, Dave Hoefer (Editor)

Any business that wishes to grow, but how big it is? Way? What is a development strategy needed? Recently, at a seminar on a business strategy led by the club of Vietnam's leading brands, the business strategy has been laid out and the subject of the attention of many entrepreneurs. Firstly, companies can choose vertical strategies, according to product development lines, development of supplies, or open more distribution channels. Secondly, they can choose to grow horizontally, expanding the items that are in production. Or even, it is possible to open up all new trades that are not much related to the original business field. So what is the optimal solution for businesses?

321 pages, Kindle Edition

Published February 8, 2020

About the author

Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.