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Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers
Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards.
It’s time to put the ‘marketing’ back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you
• Develop strategies and tactics that will make you a better email marketer
• Craft email messages that your customers will love and act on
• Achieve your goals by using ‘Helpful Marketing’
• Apply a scientific method to testing and marketing to reduce waste and learn what works
It’s time to put the ‘marketing’ back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you
• Develop strategies and tactics that will make you a better email marketer
• Craft email messages that your customers will love and act on
• Achieve your goals by using ‘Helpful Marketing’
• Apply a scientific method to testing and marketing to reduce waste and learn what works
296 pages, Kindle Edition
Published November 19, 2020
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