Full disclosure: I received a free copy of this book from the Goodread's Giveaway and this is a voluntary review; a note from the author did make me bump it up my reading list, which is why I'm giving a in-depth review.
Rating: 2/5 - This novella (total: 115 pages) reads like a crude fever dream and really needed to be a graphic novel instead; if this had been a graphic novel, I would have given it a 3/5 because the elements of it would have worked with that medium much better and I would have been a bit more accepting with the choices made for the plot. In the current state, it's just okay.
Short Review: There is a lot of good ideas in this novella (and I think the author has potential going forward), but it needed fleshed out and better organized.
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Full Review
Title: It's clever for the plot of this novella. However, this is The Influencer [Part 1]; there's a preview of Part 2 at the end, and I thought this was a full novel upon starting it.
Cover: The artwork on the cover is awesome and professional; my only gripe is the title is difficult to read because of the font selection.
The Great:
1) Writing style - It's not going to be for everyone, but I like the writing style because it feels personable like the Author and I are just hanging out while he tells me this wild story; I appreciate the wisecracks outside the dialogue.
2) Yoma and Hezekiah's relationship - They have chemistry as a mentor-mentee/found fam; this did almost make me tear-up in Chapter 11, and I have to give credit for that.
3) Yoma - I love this big, biker "beat 'em up" bitch! She is the best character in this entire novella.
The 'Eh':
1) Back To The Future - I'm not sure why Back to the Future mania takes over several chapters in the middle suddenly; it is very random. I do like that this is where the plot starts going bonkers, but it's like a mental whiplash at that point and going forward.
2) Dialogue - Some of the dialogue works really well to make the characters feel more authentic, and then some of it is just a slog or outright unpleasant to read.
3) Similes/metaphors - Like the dialogue, I caught myself grinning at some of them and physically in pain at the other portion of them.
4) Plot-device characters - A lot of characters are introduced, show off something to do with the plot, and then die; it is distracting (and why Chapter 5 exists).
5) Pig-tailed, Gas-masked Girls - speaking of plot device characters, I love what of their design is described, but I hate that they're just there to look sexy, giggle, and give Carl subordinates.
6) Unnecessary filler(?) - there's occasionally explanations/comments that are just not necessary (or wanted)
7) Italics used for thoughts and word emphasis - this is a make or break for some readers; I can ignore it for the most part and continue on, but it can be disruptive when overused.
The Awful:
1) Morgan-Amber (pg. 14-23) - I know she was designed to be hated, but I was so happy she didn't last more than the part she was featured in because her dialogue is viscerally awful and her character is infuriating/insulting. I almost gave up reading right there (and I would have missed Yoma!).
2) The amount of time/location skips - We skip around way too much; 4-5 times in a single chapter is too much with the length the chapters are. If this was a graphic novel, this wouldn't be a problem because that medium is designed for that; in the novella, it disrupts the flow and emersion.
The WTF I just Read:
1) I know I'm supposed to hate Timmity and DeFazio (and I do), but it felt like being suddenly smacked over the head with a chair when they have dialogue because, while it was probably designed to make the reader instantly fucking angry, it was also just a sudden swerve into racists out of the blue with no real build-up to it. It's good commentary on the media, politicians, and general arses that are like that (and I've been on the receiving end of DeFazio type behavior), but I did go "WHAT THE FUCK TIMMITY?!?"
2) The amount of dicks and sex humor(?) - I was ready for Carl being nude from the synopsis; was not ready for the rest of it.
What I would like to see the author improve on:
1) The ideas - the ideas (the Cellheads and how they're created, the fact people set up a party around the site of ancient evil, the whole situation of The Strix/The Owl, interdimensional limos, the rat spies) are creative, but they are not fleshed out or explained well. Some of that I can infer or guess about, but a majority of it just leaves readers in the dark, and that's just unsatisfying. I'm hoping a good deal of it is explained in Part 2.
2) Organization and flow - The jumping time/locations doesn't work well with novella formats at this amount of jumping around at the current length of the chapters; either less jumping has to happen, the chapters have to be longer, or the jump has to be the start of a new chapter.
3) Character/Setting descriptions - One of the major gripes I have with this novella is there's not much description when a character or setting is introduced, so they're hard to picture. I don't need Alexander Dumas' levels of description where I'm being told the history of every street in Paris, but I do need more than what I was getting. There is a really good description portion of the ancient evil in the epilogue, so I know it can be done; it just needs to be done throughout.