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Crop to Cup: Conversations over Coffee
This book is the story of a journey – the voyage of the humble coffee bean through time, space and form.
Your journey begins with dancing goats in Ethiopia, the birthplace of coffee. It quickly moves on to religious conflict in the port of Mocca, which at one time was the world’s only source of coffee. Western countries soon enter the scene, spreading precious coffee plants throughout their colonies, first to Java and Ceylon, then to the Caribbean, Africa and Central America. It is a tale of romance and intrigue, but one with an underbelly of suffering and exploitation whose dark history still shapes the world today.
The second stage of our journey begins in the coffee plantations and ends in your local coffee shop. On the way, the author will introduce you to the people – the growers, millers, merchants, roasters, and brand owners - who make this miraculous journey possible. They will share with you their love of the world’s favourite drink. They will explain how our little bean changes in form from bright red coffee cherries to light green beans to dark brown, aromatic roasted coffee. They will also tell you how they are changing the business of coffee for the better. It is a fascinating story.
If you are already in the coffee business, this book will widen your knowledge. If you are looking to learn more about the coffee business, this book will be your ‘go-to’ source. And if you just enjoy coffee, this book will add a new dimension to your daily ‘cuppa’.
Your journey begins with dancing goats in Ethiopia, the birthplace of coffee. It quickly moves on to religious conflict in the port of Mocca, which at one time was the world’s only source of coffee. Western countries soon enter the scene, spreading precious coffee plants throughout their colonies, first to Java and Ceylon, then to the Caribbean, Africa and Central America. It is a tale of romance and intrigue, but one with an underbelly of suffering and exploitation whose dark history still shapes the world today.
The second stage of our journey begins in the coffee plantations and ends in your local coffee shop. On the way, the author will introduce you to the people – the growers, millers, merchants, roasters, and brand owners - who make this miraculous journey possible. They will share with you their love of the world’s favourite drink. They will explain how our little bean changes in form from bright red coffee cherries to light green beans to dark brown, aromatic roasted coffee. They will also tell you how they are changing the business of coffee for the better. It is a fascinating story.
If you are already in the coffee business, this book will widen your knowledge. If you are looking to learn more about the coffee business, this book will be your ‘go-to’ source. And if you just enjoy coffee, this book will add a new dimension to your daily ‘cuppa’.
315 pages, Kindle Edition
Published November 18, 2020
13 people are currently reading
56 people want to read
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Displaying 1 - 6 of 6 reviews
January 15, 2022
Very interesting read. Goes into the details of the coffee business and gives a fascinating history of coffee. Would recommend for anyone who loves coffee and wants to know more about where it comes from and what impacts your daily cup of coffee has on the world.
February 13, 2022
Excellent
I like how the author gives us a whole picture of coffee p starting at the source to the consumer. Everything is explained so well and simple but with enough detail that you get the whole picture. The interviews at the end of the chapters are just amazing. You not only learn about coffee in this book, but also hoe markets work. Every time I buy a coffee I will be remembering my learnings in this book.
I like how the author gives us a whole picture of coffee p starting at the source to the consumer. Everything is explained so well and simple but with enough detail that you get the whole picture. The interviews at the end of the chapters are just amazing. You not only learn about coffee in this book, but also hoe markets work. Every time I buy a coffee I will be remembering my learnings in this book.
December 19, 2020
Authentic
As a coffee pro, I can vouch for the authenticity, not just in facts but the balance of the narrative. This isn’t a book of answers but a book with all the right questions. Coffee is complex and Kingsman grapples well with it while offering a well paced and easy read. Well done.
As a coffee pro, I can vouch for the authenticity, not just in facts but the balance of the narrative. This isn’t a book of answers but a book with all the right questions. Coffee is complex and Kingsman grapples well with it while offering a well paced and easy read. Well done.
November 20, 2022
One of the best coffee books
Get to know the author with the Sugar Casino which amazed me with a deep valuable knowledge. Then searched for other books and this pop up. Again it enhanced my knowledge tackling many angles.
Get to know the author with the Sugar Casino which amazed me with a deep valuable knowledge. Then searched for other books and this pop up. Again it enhanced my knowledge tackling many angles.
April 4, 2021
Good review of coffee as a business.
May 3, 2021
Great interviews and description of coffee market and it’s contraints.
Displaying 1 - 6 of 6 reviews