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Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
Too many companies have let their sales people devolve into an order-taking, customer "farming" team where the focus is on following up on inbound leads or just trying to upsell current customers. Outbounding shows them how to power up the sales function with proven strategies that deliver breakthrough results.
Many sales organizations have fallen into an overreliance on inbound lead generation. However, when the early and easy inbound leads dry up and marketing and social media efforts stop yielding the results enjoyed previously, the need for outbound activity becomes more crucial than ever. This is the critical time in the life of a business when organizations with a top-notch team trained to sell outbound successfully will rise head and shoulders above the rest.
There are no two ways about it, outbound selling can be intimidating even to the most senior rep. Yet that same intimidation around cold calling and outbound sales can be transformed into confident success ... if you have the right tools at your disposal. This book equips sales people with the knowledge, training, and road-tested sales tactics to raise the success rate (and even the enjoyment level) of their outbound sales.
Outbounding provides sales teams with everything they need to
Have the right tools to outbound and not to just harass
Learn how to outbound to the C-Suite as well as the manager level
See prospect meetings less as win-lose battles and more as opportunities to use problem-solving skills
Utilize templates and ideas that really work and can be adapted to one's own style
Many sales organizations have fallen into an overreliance on inbound lead generation. However, when the early and easy inbound leads dry up and marketing and social media efforts stop yielding the results enjoyed previously, the need for outbound activity becomes more crucial than ever. This is the critical time in the life of a business when organizations with a top-notch team trained to sell outbound successfully will rise head and shoulders above the rest.
There are no two ways about it, outbound selling can be intimidating even to the most senior rep. Yet that same intimidation around cold calling and outbound sales can be transformed into confident success ... if you have the right tools at your disposal. This book equips sales people with the knowledge, training, and road-tested sales tactics to raise the success rate (and even the enjoyment level) of their outbound sales.
Outbounding provides sales teams with everything they need to
Have the right tools to outbound and not to just harass
Learn how to outbound to the C-Suite as well as the manager level
See prospect meetings less as win-lose battles and more as opportunities to use problem-solving skills
Utilize templates and ideas that really work and can be adapted to one's own style
317 pages, Kindle Edition
Published November 3, 2020
29 people are currently reading
53 people want to read
About the author
William "Skip" Miller
7 books11 followersWILLIAM "SKIP" MILLER is president of M3 Learning, a sales development company. He is the author of ProActive Selling and ProActive Sales Management.
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Displaying 1 of 1 review
March 15, 2021
Sending 1000 emails out hoping three stick is not the way to do it anymore.
Displaying 1 of 1 review