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Persuade: The 4-Step Process to Influence People and Decisions
Transform your ability to persuade and negotiate with this practical new resource
In The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll
Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
In The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll
Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
- GenresLeadershipSelf Help
232 pages, Kindle Edition
Published May 27, 2021
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Displaying 1 - 2 of 2 reviews
March 31, 2022
One of the books that I will definitely read for a second time. All aspects are described in an easy for the reader manner, palatably and digestible. The author has summoned a great deal of concepts on how to persuade and influence and touches them from scientific and practical approach without tiring and exhaustive examples and descriptions. Some topics though, body language and personality traits would have needed more analysis towards an approach to connect the common best practices to persuasion, yet the gap is indeed small.
I mostly enjoyed the fact that author's descriptions and analyses move around the framework: ancient Greek philosophical concepts - modern scientific approaches - real world practices. This triplet is apparent throughout and applied in all chapters while it makes it leaner for the reader to comprehend and remember the content.
Excellent book!
I mostly enjoyed the fact that author's descriptions and analyses move around the framework: ancient Greek philosophical concepts - modern scientific approaches - real world practices. This triplet is apparent throughout and applied in all chapters while it makes it leaner for the reader to comprehend and remember the content.
Excellent book!
September 26, 2022
Client training on this 4 step approach, which obviously makes sense:
1. Building Credibility
2. Engaging Emotion
3. Demonstrating Logic
4. Facilitating Action
1. Building Credibility
2. Engaging Emotion
3. Demonstrating Logic
4. Facilitating Action
Displaying 1 - 2 of 2 reviews