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SEO Workbook: Search Engine Optimization Success in Seven Steps
2024 Updated Edition** Fully Updated for 2024 **Learn SEO in Plain English - Step by Step!Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine OptimizationOptimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.Master Content Marketing - including the use of AI (Artificial Intelligence) in both content analysis and production.Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!One of the Best Books on SEO of 2024 for Search Engine Optimization for Beginners and Experts AlikeJason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing StudiesAn Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.Got Questions? - just Google 'Jason McDonald' and send a quick email or call.The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'Table of ContentsGoals: Define Your SEO GoalsKeywords: Identify Winnable, High Value SEO KeywordsOn Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elementsContent Marketing: Learn to produce content that pleases Google and your customersOff Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!Metrics: Master Google AnalyticsLearn: Pointers to SEO Tools and Online ResourcesIf you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2024 edition of the SEO Workbook!
- GenresBusiness
442 pages, Kindle Edition
Published November 23, 2020
146 people are currently reading
633 people want to read
About the author
Jason McDonald
41 books16 followersJason's books focus on SEO (Search Engine Optimization), Social Media Marketing, and Google Ads - the three pillars of digital marketing. He is founder and Senior SEO / Social Media Director of the JM Internet Group. He also teaches for Stanford University (Continuing Studies). Dr. McDonald received his Ph.D. from the University of California, Berkeley, in 1992 and his BA from Harvard University in 1985. Dr. McDonald is AdWords certified. Got a question? Just Google 'Jason McDonald,' - he's there at the top. Then visit his website and send him a question. Jason answers questions from readers every day.
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Displaying 1 - 11 of 11 reviews
October 25, 2021
Pretty informative but unreadable on e-readers
The book is pretty informative and it's indeed useful. I don't like the fact that it's stuffed with link. Some of them lead to pages which are shown as examples, but there are also many advertising links.
10 links per page make the book useless on Kindle e-readers. You can read it on smartphones and tablets only if you want to understand the material. the aim of this book is to promote SEO company and many links lead to its blog.
The book is pretty informative and it's indeed useful. I don't like the fact that it's stuffed with link. Some of them lead to pages which are shown as examples, but there are also many advertising links.
10 links per page make the book useless on Kindle e-readers. You can read it on smartphones and tablets only if you want to understand the material. the aim of this book is to promote SEO company and many links lead to its blog.
June 29, 2021
Helpful and easy to understand information on effectively navigating your search engine. Great for those of us who are technologically challenged at times and for those with some experience.
Recommended!
Recommended!
April 27, 2021
i loved the SEO practical approach done on the book. It was easy to follow and up to date on the major SEO practices.
June 14, 2021
Outstanding! I learned so much.
July 8, 2021
I have read this book and learnt SEO from it a lot !
and this's my work! : https://fulffy.com
and this's my work! : https://fulffy.com
August 19, 2021
It has great information on SEO.
January 31, 2022
Great tips
Lots of information and gave me a new prospective on doing my SEO I'm already seeing a difference in my business.
Lots of information and gave me a new prospective on doing my SEO I'm already seeing a difference in my business.
October 9, 2022
Great for beginners, and for those who want to improve their already built understanding how SEO works.
March 15, 2025
Quick, informative read. Practical follow along steps. Recommend.
October 14, 2025
🎯 Why Crowd Marketing Is a Smart Move
💰 Cost-Effective Alternative to Traditional SEO
Crowd marketing offers tangible results at a fraction of the cost of classic link building or digital outreach campaigns.
🌱 Natural and Steady Link Growth
Links are placed organically over time, mimicking real user behavior — which search engines reward with better rankings.
🤝 Builds Trust Through Real Conversations
Your brand gets discussed in relevant forums and communities, creating authentic touchpoints that users believe in.
🔍 Boosts Engagement and Organic Traffic
Genuine interactions improve behavioral metrics and help attract long-term, high-quality traffic.
🔗 Safe and Google-Friendly
We steer clear of manipulative tactics. No PBNs, no automation — only ethical, white-hat strategies that keep your site protected.
🌟 What Sets Us Apart — Our Core Priorities
✅ 1. Unmatched Execution Quality
Each comment is crafted by hand, matched to the forum’s tone, and placed on carefully selected platforms.
No bots. No templates. No spam. Just high-quality, human-written posts that work.
🎓 2. 10+ Years of Proven Expertise
We’ve been doing crowd marketing since day one — long before it was popular.
With over 5,000 completed projects, we’ve worked with clients across industries — from local businesses to international SaaS and e-commerce giants.
🌐 3. Vast Network of Verified Platforms
Thousands of active forums, blogs, and Q&A sites are already in our database, allowing us to launch your campaign instantly — with laser-targeted precision if needed.
🧑💻 4. Elite Team of Professionals
Our writers are SEO-savvy, highly skilled, and trained to create comments that read naturally and earn trust. Each one is moderated manually.
📦 5. Scalable for Any Project Size
Whether you need 20 links a month or 500 a week, we’ve built the systems to handle any volume without compromising quality.
📞 Let’s Work Together
🌍 crowd-seo.net
✉️ Email: admin@crowd-seo.net
💬 Telegram: @CEO_crowd
💰 Cost-Effective Alternative to Traditional SEO
Crowd marketing offers tangible results at a fraction of the cost of classic link building or digital outreach campaigns.
🌱 Natural and Steady Link Growth
Links are placed organically over time, mimicking real user behavior — which search engines reward with better rankings.
🤝 Builds Trust Through Real Conversations
Your brand gets discussed in relevant forums and communities, creating authentic touchpoints that users believe in.
🔍 Boosts Engagement and Organic Traffic
Genuine interactions improve behavioral metrics and help attract long-term, high-quality traffic.
🔗 Safe and Google-Friendly
We steer clear of manipulative tactics. No PBNs, no automation — only ethical, white-hat strategies that keep your site protected.
🌟 What Sets Us Apart — Our Core Priorities
✅ 1. Unmatched Execution Quality
Each comment is crafted by hand, matched to the forum’s tone, and placed on carefully selected platforms.
No bots. No templates. No spam. Just high-quality, human-written posts that work.
🎓 2. 10+ Years of Proven Expertise
We’ve been doing crowd marketing since day one — long before it was popular.
With over 5,000 completed projects, we’ve worked with clients across industries — from local businesses to international SaaS and e-commerce giants.
🌐 3. Vast Network of Verified Platforms
Thousands of active forums, blogs, and Q&A sites are already in our database, allowing us to launch your campaign instantly — with laser-targeted precision if needed.
🧑💻 4. Elite Team of Professionals
Our writers are SEO-savvy, highly skilled, and trained to create comments that read naturally and earn trust. Each one is moderated manually.
📦 5. Scalable for Any Project Size
Whether you need 20 links a month or 500 a week, we’ve built the systems to handle any volume without compromising quality.
📞 Let’s Work Together
🌍 crowd-seo.net
✉️ Email: admin@crowd-seo.net
💬 Telegram: @CEO_crowd
September 13, 2021
Great SEP book
I really loved the checklists. They helped a lot and were really great. I will use them in the future.
I really loved the checklists. They helped a lot and were really great. I will use them in the future.
Displaying 1 - 11 of 11 reviews