Величайших лидеров объединяет страсть к реализации своих замыслов, которая граничит с одержимостью, а иногда и переходит эту грань. Книга покажет вам, почему одержимость, если верно ее направить и взять под контроль, является необходимым и очень продуктивным качеством.
Главный принцип работы компании Amazon — удовлетворенность клиентуры. Именно одержимость клиентом позволяет ей оставаться одной из самых крупных в мире. Компания стремится работать исходя не из своих задач и нужд, а из потребностей покупателей.
Tesla ставит во главу угла продукт — электромобиль, совершивший революцию в своей отрасли. Маск уверен, что великие компании строятся на великих продуктах, а все, что не направлено на улучшение их качества и внешнего вида, — это пустая трата времени.
Самым замечательным творением Стива Джобса был не компьютер Macintosh и не iPhone, а компания Apple. Ему удалось создать уникальную корпоративную культуру, которая процветает даже после его смерти.
Автор исследует три вида одержимости, в основе которых лежат три главные задачи, стоящие перед руководителями: удовлетворенность клиентов, создание совершенных продуктов и построение устойчивой и быстрорастущей компании. На примерах историй успеха Джеффа Безоса (Amazon), Илона Маска (Tesla), Стива Джобса (Apple) он демонстрирует все плюсы одержимости.
Но книга рассказывает также о другой стороне одержимости и ее разрушительном потенциале. Ярким примером может служить плачевная история компании Uber, глава которой Трэвис Каланик агрессивно подталкивал ее к безудержному росту. Любой читатель найдет в биографиях этих лидеров что-то полезное для себя и поймет, как люди, команды и организации могут справиться с негативными сторонами одержимости и использовать себе на благо положительные.
ROBERT BRUCE SHAW is a consultant specializing in organizational and team performance. An in-demand speaker, he is the author of Trust in the Balance and Leadership Blindspots.
Few people achieve world-class success without obsessive commitment to a single goal. Though obsession is a powerful force for achievement, it becomes a double-edged sword. Grit has no negative side effects; obsession does. At Amazon, Jeff Bezos demands obsession with customer service. Elon Musk’s obsession with product quality led to historic accomplishments. Travis Kalanick’s drive to build Uber illustrates the pros and cons of obsession. Like obsession, passion comes with costs and benefits. The wisest course is to pursue enjoyable work that doesn’t overwhelm other aspects of your life.
This entire review has been hidden because of spoilers.
Weird, mostly useless framing about how “obsession” supposedly “makes” people successful.
As with most of these, survivorship bias and the necessity to hash and rehash mostly known concepts with a new framing permeates. This also unfortunately reduces the amount of useful information to something approaching, but not quite zero.
Go buy a poster with a cat that says “hang in there” or look at a series of gifs on buzzfeed about grit for the same effect.
Great read - that author talks about the obsessive nature of innovators like Steve Jobs, Elson Musk, etc. He covers both the positive and negative results that come from that obsession and how to balance it out.
Robert gave considerable attention to listicles on pros and cons of obsession at work and in work culture through the lens of examples, primarily from founders of Uber, Amazon, Tesla and Apple, along with a few others on the side. However the book fails to offer conclusions, leave everything as 'two sides of a story', barely touches upon first person experiences (something that for a topic like this, would have added value/richness, given its' best told from experiences of those who lived it or lived around it) and do not offer value beyond basics. Overall an average read, something that can be skipped also, especially from those that have read about these companies & their founders from other avenues
An insightful book providing leadership insights on how three of the major businesses namely Amazon, Uber and Apple brought their founders to being revolutionaries that challenged the status quo and upturned the economy.
Through their stories we learn what sets them apart and what we can learn from them.
The major lessons derived from the book are that to succeed we need to have a balance between grit and obsession. We also need to have a passion or vocation for something in our lives.
An important point included in the book is also that success comes at a cost. In order to get to the success level of Amazon or Uber, the founders have had to sacrifice a lot including their families and wellbeing.
Captures the essence of doing the extraordinary- with brevity
The author captures well the mindset of the top three modern leaders who’ve forged hi tech, Jobs, Musk, and Bezos. Well researched and with brevity that captures the essence of their nature that drove their respective companies to extraordinary heights. I’ll be reading more from this author. But this book is a good one for today’s high tech companies looking to become the next Apple, Tesla, or Amazon.
Confusing at times, but then halfway through, it was a really balanced view presented, with solutions to having an obsessive individual as a leader, or a group of obsessives, and ways to manage them. A good read for those who are seeking high performance and a greater sense of purpose to your calling in life.
Obsession is good indeed! If it's under control, and one applies it to pursue the greater good. All In is an incredible read, that gives insight into the consistent efforts of the leaders, to achieve their vision. Robert here gives the good and bad it brings in and the impression it leaves behind, from the perspective of an individual and as a leader.
I think Shaw has a good point here. Want to fully embrace career GREATNESS? Life outside of work will suffer. Can you do your job in excellence, of course.
Great book ! It shows how successful people got to where they are by being obsessed with their ideas or products, and also the price they paid for it such as: long working hours, etc.
The book is all about obsession and how it can fuel success and its pitfalls. The author points out that obsession is an amplified version of Grit. I particularly liked the part where he has profiled Jeff Bezos, Elon Musk and Travis Kalanick (documenting his rise and fall). It really gives you an insight of what drives these leaders and make them extraordinary.