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Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business

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The bestselling guide to leading effectively in an increasingly global business environment—updated to address radical changes in politics, society, economics, and technology

Today’s geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together. As a business leader, your concerns are no longer simply about being aware of cultural differences and preventing embarrassments. Now, you must tread more lightly than ever, be even more attuned to cultural differences, and leverage cultural differences for maximum competitive advantage.Retaining its in-depth exploration of underlying cultural frameworks that have made it a business classic, Riding the Waves of Culture, Fourth Edition provides new, evidence-based information and insights on critical business matters,

• How to enhance and improve chances of success in M&A deals by expertly handling corporate and cultural differences• Ways of improving and handling competencies, dilemmas, servant leadership, innovation, and remote-team effectiveness in an increasingly diverse business world• New analyses of changes over the past 25 years that are moving the world closer to a single “global village”

Renowned experts in their field, the authors also include new chapters and updates on the meaning of culture, assessing cultural competence, change management, assessing organization culture, and diversity and ethnicity.

The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture does more than help you stay afloat in today’s diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.

432 pages, Kindle Edition

Published October 27, 2020

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Fons Trompenaars

58 books13 followers

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Displaying 1 - 2 of 2 reviews
Profile Image for Kevin Parkinson.
279 reviews1 follower
July 8, 2024
The authors developed two fantastic models that they present in this book:

(1) First, they have seven dimensions of culture that are AWESOME for understanding the differences between how people view the world. They present it strictly in the international business sense (for example, how meetings can go astray if they include one person from America and another person from Japan). But, I find the model helpful in explaining any cultural differences between any two people (even beyond the business sense, and even domestically). My wife and I are both white, able-bodied people from middle/upper-class families in the United States, but we still see the world in vastly different ways, and this book helps explain some of the differences.

(2) Equally as importantly, they stress that it isn't enough to just understand the differences. That alone can actually lead to MORE prejudice. For example, "Ugh! Now I see why the French are so dumb! They view things as XYZ." Instead, they present a model that I need your differences and you need mine. It's a very asset-based approach. Don't judge people for approaching the world differently than you do, and - in fact - seek out those differences to balance yourself out and learn.
Profile Image for Natalie.
325 reviews11 followers
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June 18, 2024
Required reading for HOL 6747
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