Make your business a hot spot Most towns have one--a legendary local business that consistently attracts people from miles around. It's the place that the locals proudly bring visiting relatives and friends to, the place that's always jumping with turbocharged workers and lines of delighted customers, even while nearby competitors are struggling just to stay in business. It's a "flashpoint" one where employee and customer excitement catch fire and fuel each other. Want to turn your business into a flashpoint business? This book will teach you exactly how to ignite the spark.
This is a very psychologically oriented book that has as its basic premise that customer service starts with internal satisfaction. This is very refreshing as a lot of the customer service books I have read and a lot of organizations and businesses tend to overlook this motivational component. The best employee motivation is through genuine customer feed back. The author discusses ways this can be ascertained. A timely and very satisfying book.