Experiencing Design: The Innovator's Journey

by Jeanne Liedtka, Karen Hold, Jessica Eldridge

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

445 pages, Kindle Edition

Published July 20, 2021

About the author

ِAn American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.

Reviews

[Bryce Christian · Rating 4 out of 5]

Interesting book that breaks down design thinking in an easy to understand way. As a UX designer this book is very relevant to wha I do. The end of the book reminded me of Atomic Habits where it offered some ways in which you could improve yourself by recognizing your strengths and flaws. I hope to take into account what I learned here in the future.

[Bonnie · Rating 3 out of 5]

My review will be forthcoming in the Novemeber issue of Technical Communication.