Now in its seventh edition, Managing Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools―including numerous case studies, illustrative examples, discussions questions, and key information boxes―to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
"To be honest the field of innovation and economy is not in the area of me expertise; yet this book was interesing to read for me especially those study cases it presents as examples."
Jag vill aldrig mer se den här boken i hela mitt liv igen. Direkt när min tenta är över ska jag göra mig av med den.
Alltså ärligt talat: hur kan någon tycka att detta är givande att läsa? Det är massa meningslös text på 600 sidor av nonsens, och boken hade passat mycket bättre om den varit en tiondel så lång.
Om jag ska vara ännu mer ärlig kändes nästan allting i boken lite som ”hitte-på”, när de försöker kategorisera faktorer som egentligen bara är flum rakt igenom. Visst, det finns en hel del intressanta aspekter som diskuteras (och för det får boken två stjärnor) - men det är FÖR MYCKET.
Den här boken är som om jag hade fått skriva en uppsats utan varken tids- eller ordbegränsning, och om jag dessutom hade fått betalt per skrivet ord. Sammanfattat: det har ordbajsats rejält här.
Och ja, mycket riktigt, den här besten finns i min hylla ”books-that-made-me-cry”. Ge er på denna på eget bevåg.
The book defines different concepts and types of innovation as well as describes how various companies use this strategy to have a top position in the competition.
The book describes ways to manage something inherently complex as innovation and does an overall good job at that. It uses an overarching framework search->select->implement->capture to structure the book. There are many case studies, research notes and references.
The Good - Clear overall structure - Very thorough references and research notes
The Bad - Feels disconnected from real world at times - Some repetitions throughout the book
Conclusion It is not easy to capture a complex theme like innovation and present it in a logical and comprehensive way. This book manages to do this, however the approach is very academic and feels disconnected to the mentioned cases.
Tidd explain the Innovation Management in the systematic approach, coming with the flow chart and guide you or the organization step by step through each chapter.
However, the real world innovation is much more complex and dynamic than any model can be capture in. Only the pragmatist will know what shall be work!
Fundamental reading for innovation lectures. It is quite comprehensive and touches many topics. A valuable reference for anyone interested in understanding the innovation process.