Now in a fully updated edition, this concise book explores the ways American movies, TV, music, fast food, sports, gaming, and fashion influence globalization. Projecting the future impact of popular culture, from both the United States and elsewhere, Crothers makes a powerful argument for its central role in shaping global politics and economies.
Crothers gives a very general introduction to important sociological concepts in globalization as it connects to the cultural dimension of globalization. While I think it's a little weird to study pop culture academically, I agree with Crothers that pop culture is an integral part of globalization. It's a quick, easy read.