Beer By Design

by Pete Brown

Ask any beer lover why they choose the beers they drink, and they ll tell you it s all about the taste. That may be true, but you need to see a beer and order it before you can find out what it tastes like. Today in Britain there are over 2,500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. The design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy. In this lavishly illustrated book, acclaimed beer writer Pete Brown traces the history of beer label design back to the UK s first-ever trade mark and beyond. He explores the conventions of successful beer design (and how they are now being shattered) and explains the tricks and secrets of great design in a compelling and highly readable narrative.

Paperback

Published January 1, 2020

About the author

There is more than one author with this name

Pete Brown is an English writer who has written extensively on the subject of beer and drinking cultures around the world. He has written three books; Man Walks Into a Pub, Three Sheets to the Wind, and Hops and Glory. Brown was born in Barnsley, South Yorkshire and now lives in London.

Above bio is from Wikipedia. Photo is from Flickr user epicbeer.

Reviews

[Marc Roig Casanovas · Rating 5 out of 5]

Magistral. El disseny en la indústria de la cervesa fa de nexe per explicar història, anècdotes i per entrevistar alguns dels seus referents. Bona edició, on gaudir de cada pàgina.

[A Severs · Rating 5 out of 5]

Really enjoyed this. Although the examples are beer, it's really all about branding and marketing. All the lovely beer branding is a brucey bonus.

[Richard · Rating 5 out of 5]

Irrespective of the actual subject, which is very dear to my heart (beer) this is also a fantastic illustration of applied marketing. Clear, concise and readable