Thuật Marketing

The Brian Tracy Success Library

by Brian Tracy

Nguyên nhân chính dẫn đến sự thành bại của một doanh nghiệp được xác định bởi sự thăng trầm của nỗ lực marketing. Theo Dun $ Bradstreet, 48% thất bại trong kinh doanh là kết quả của sự ì trệ hoặc thiếu hiệu quả trong lĩnh vực marketing hay bán hàng. Trong nền kinh tế cạnh tranh đầy năng động này, marketing là phần cốt lõi của mọi doanh nghiệp thành công. Cho dù kinh doanh trong lĩnh vực nào đi chăng nữa, bạn vẫn phải cần đến marketing.

21 hướng dẫn thiết yếu trong cuốn Thuật Marketing là những ý tưởng tiếp thị mạnh mẽ mà bạn có thể sử dụng tức thời. Với trí tuệ gắn mác Brian Tracy, bạn sẽ khám phá ra cách:

- Xây dựng nền tảng khách hàng của bạn
- Đặt mình nằm ngoài hoạt động cạnh tranh
- Trả lời ba câu hỏi quan trọng về bất kỳ sản phẩm hay dịch vụ mới nào
- Thúc đẩy nghiên cứu thị trường và tập trung các nhóm để ra quyết định tốt hơn
- Đáp ứng nhu cầu cảm xúc căn bản của người mua
- Xác định mức giá chính xác cho dịch vụ của bạn
- Tập trung toàn lực vào khách hàng
- Tận dụng tối đa các kênh phân phối của bạn

Genres: Business, Nonfiction, Audiobook, Self Help

135 pages, Paperback

First published January 1, 2014

About the author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.

His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.

Reviews

[Amin elahifard · Rating 4 out of 5]

کتاب بازاریابی حاوی نکات ریز و مهم علم بازاریابی می باشد که برای دست یابی و جمع بندی این نکات باید کتاب های قطور رو مطالعه ، کلاس ها وسمینار های مختلف رو گذروند تا نهایتا بتوان به این نکات دست پیدا کرد.آقای تریسی به زیبایی این نکات رو جمع آوری و با یک نثر خوب در یک حجم کم ارائه داده است. برای کسانی که در این زمینه فعالیت می کنند ویا علاقه به حضور در دنیای تجارت دارن می تونه کمک خوبی باشه البته نیاز به صبر و حوصله دارد،همچنین برای دانشجویان رشته بازرگانی می تونه یه کتاب حاوی نکاتی باشه که نیاز به مرور دارند. در کل کتاب مناسبی است و ارزش مطالعه دارد.

[Amir Rajabi · Rating 2 out of 5]

بازمانده از دوران خامی و بادهای در کله ی یک پسر خویشفرمای 18-19 ساله

[Wiktoria · Rating 5 out of 5]

Nauczyłam się z tej książki więcej o marketingu, niż przez 30 godzin zajęć na studiach.

[Indra Bihola · Rating 4 out of 5]

It summarizes all essentials of marketing!

[C. · Rating 5 out of 5]

Me siento motivada y renovada luego de terminar este pequeño libro, tengo un buen tiempo de sentirme vacía referente a creatividad en mi negocio y he buscado ayuda donde siempre he logrado encontrarla - Libros. Quiero comenzar bien este 2019 y salir de mi zona de confort, he tenido mi cucharadita de realidad y entiendo que si no planifico en realidad no me estoy preparando para un buen futuro (hablando financieramente)

Recomendado, corto y muy preciso.

[Nazmus Sakib · Rating 4 out of 5]

Basic concept and Analysis of some big company’s marketing strategy to show the reason behind their success are discussed in the book. My personal opinion. People can't be successful by just copying other's strategy rather they have to find their own.It teaches a lot of thing, But most of them should be derived from your common sense. If you can't understand book topics by reading just once I must say business is not for you.Otherwise some basic knowledge for beginners thats what I will say.

[Holly · Rating 4 out of 5]

4 stars. To me, this book is more geared toward people who sell products and not services. As a REALTOR, I sell myself (trust, integrity, experience, reputation, etc.) and then I listen to my clients and help them reach *their* goals. There were excellent points (as with any Brian Tracy book), but other works of his better suit me.

[Carlos Vázquez · Rating 4 out of 5]

"Cuando conozcas las fortalezas y debilidades de tus productos y servicios, y conozcas las fortalezas, debilidades y acciones probables o comportamientos de tus competidores, prevalecerás en cien batallas".
Condensado pero muy buen referente en el área de mercadotecnia tan importante en todas las empresas no importa su tamaño.

[karim ellis · Rating 5 out of 5]

Excellent read

I loved how concise and to the point this book is. It pinpointed on different aspects of marketing and how to leapfrog and not get left behind, in the ever changing aggressive marketplace .

[Jeffrey Ning · Rating 4 out of 5]

No doubts that 21 key ideas can improve your strategic marketing skill. The marketing mix and four principles (although should be seven or more by now) are the primary considerations. Now, dominate the market with a bang.

[Mario Xavier · Rating 1 out of 5]

No es lo que esperaba

Mucho bla bla bla y nada nuevo en mercadotecnia
Parece más un libro de historia de compañías pasadas que por no hacer cambios quebraron.
No posee ninguna estrategia de ventas.

NO LO RECOMIENDO.

[Fernando Cabezas Astorga · Rating 5 out of 5]

Muy buena complilación de estrategias aplicables y concretas para vender e innovar. Nada que no esté demostrado por los números. Aquí siempre la clave no será el acierto del libro, sino la acción que ponga el lector.

[Ramy · Rating 4 out of 5]

Really full of quick win ideas about marketing insights where the key aspects of marketing strategy are covered with solid examples from a real business life are exist .

[Isaac Escamilla · Rating 5 out of 5]

Brillante, muy buenos ejemplos de los que puedes aprender

[Tammy Loftis · Rating 5 out of 5]

simple and effective! Super easy to understand. I highlighted Most of the book if that tells you anything!

[Francisco Santibañez · Rating 5 out of 5]

Un libro increíble que abre mentes

[Jegan Chitthambaram · Rating 4 out of 5]

Must read book before starting any new business

[Danny Perez · Rating 4 out of 5]

Quick read with a lot of good nuggets.

[Piyush Sakorikar · Rating 3 out of 5]

Very up to the point analysis of Marketing.
In my Mr Tracy has very high level of Understanding about whole Management process while this book lacks in that acumen.

[Michael Medina · Rating 4 out of 5]

Un libro muy interesante. Ideal para quienes no entienden mucho de Marketing y quiero saver utilizarlo en sus negocios. Es un libro muy directo y lleno de mucho conocimiento. 💡

[Faisal Alhumidan · Rating 4 out of 5]

جميل لمن للجديد في هذا المجال، خفيف وسهل الفهم. قد يعتبر مدخلا لمن أراد مقدمة عامة في علم التسويق

[Jack · Rating 3 out of 5]

Not my favorite audio by Brian -- a lot of ground has already been covered well in his other audio programs (Psychology of Selling, Business Strategy, and others).

[Aamir Rizvi · Rating 5 out of 5]

A short precise things that a business owner needs to hear about marketing.

[Roberto Rangel · Rating 4 out of 5]

Directo y conciso como todos los de esta serie.
Lectura muy digerible y buenos tips.

[ATEEQ · Rating 4 out of 5]

Simple information about marketing but it's great to know

[Caro · Rating 3 out of 5]

Algo sencillo y con conceptos básicos pero útiles.

[Sarah Butland · Rating 4 out of 5]

This book reviews the basics and real world situations that help better explain marketing and its effective ways. A great refresher for those in the business, with an added layer of steps and tips!

[M · Rating 5 out of 5]

“Make your prices affordable.”

[Adam K. · Rating 5 out of 5]

Publikacja jest niezwykle cienka, co jest niewątpliwą zaletą twórczości autora, gdyż jest krótka, zwięzła i na temat.

[Sergio · Rating 5 out of 5]

Un excelente libro para entender el marketing 👍🏻