***The Step-by-Step Guide To Building Your Gym*** Tactical, actionable advice from the founder of the world's largest gym mentorship practice. Your business has two your operations and your audience. Each of those two parts can be built according to a recipe. And this is your recipe book. Written by Chris Cooper, founder of Two-Brain Business(TM) (www.twobrainbusiness.com), the largest gym mentorship company on the planet, "Gym Owner's Handbook" is full of actionable tactics that you can use TODAY to grow your gym.
The advice isn’t bad but overall somewhat forgettable. Also, I’m always annoyed by claims like “this is the most popular book on this topic in the whole fuckin world (so you should take my advice)” so then you look it up to verify, and that is…in no way true. Shady.