Systematic Book Design?

by Jost Hochuli

Does designing a book follow a logical and well-thought-out process? Swiss graphic designer and typographer Jost Hochuli studies the crucial role played by instinct throughout the various stages of planning a book, from selecting a typeface and its size to determining the layout of the blocks of text.

Drawing on his own experience and examples taken from various books he created, Jost Hochuli considers the questions which arose while they were being designed and the importance of intuition in rational thought.

Genres: Design

72 pages, Paperback

Published November 1, 2020

Reviews

[ліда лісова · Rating 4 out of 5]

короткий зміст: відчувай, відчувай! (с)

"In this case — if we accept spontaneity, the unconscious, gut feelings as system-immanent, so to speak - we might be able to do without the question mark after the title of this talk…."

я б із радістю читнула шось таке ж, але від автора з куточку світу, що не знаходиться ПІД АЦЬКИМ ГНІТОМ МІНІМАЛІЗМУ Я РИГАЮ КРОВʼЮ ІЗ ДУШІ ПАЖАЛУСТА ненада

[Jess Kelly · Rating 4 out of 5]

“We really do remarkably little in life in accordance with reason, and if we had to live by rational decisions alone, the results would be very strange indeed”

A philosophical take on book design. As a book designer I loved it but I can’t imagine many who would! For the super type fan only!