Authentic Selling: How to Use the Principles of Sales in Everyday Life

by Jeff Kirchick

Whether you realize it or not, every day you are selling something. You might not consider yourself a salesperson and you might slam the door shut on the guy who comes to your house offering a widget. But from interpersonal relationships to job interviews to riffing about politics with your friends, life is a series of interactions involving the timeless skills of salesmanship. We often associate salesmanship with phoniness — used car dealers, telemarketers, snake oil salesmen — but in this engaging and humorous debut, Jeffrey Kirchick, an up-and-coming voice in the world of sales leadership, argues that what’s missing in salesmanship is what’s missing in life authenticity. With Artificial Intelligence and Machine learning threatening to render whole professions obsolete, authenticity matters more than ever — and not only to people who work in sales. And at a time when groupthink dominates our discourse, authenticity is needed more than ever. In this brisk and engaging work combining entrepreneurial advice, political commentary, and memoir, Kirchick turns conventional business wisdom on its head, explaining why the customer is not always right, why being weird is good, and how being a failure can be admirable. *Winner of the 2021 Independent Press Award for Sales & Marketing*

201 pages, Kindle Edition

Published December 10, 2020

About the author

Jeff Kirchick is a sales leader in the world of tech and an emerging author. His first book, "Authentic Selling: How to Use the Principles of Sales in Everyday Life" was a winner of the Independent Press Award. His fiction debut, "How Boys Learn," comes out in February of 2024 with endorsement from Edmund White. The stories were originally written as his senior thesis at Princeton University.

Jeff lives in Boston with his wife Julianne and their daughter, Josephine.

Reviews

[Julianne Parker · Rating 5 out of 5]

This is a great book regardless of your profession. The advice is solid and applicable to nearly everyone. Additionally, the book is extremely well written and a pleasure to read. I highly recommend!

[John McCown · Rating 5 out of 5]

Entertaining and informative book on how an authentic mindset can help anyone. I would recommend this book to anyone looking to improve at work or in their personal relationships.